Global Brand Lead: Transform Campaigns & Growth

Sweaty Betty; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Sweaty Betty is seeking a Head of Brand to lead its global brand marketing function from London. The role combines strategic brand leadership with commercial accountability, guiding campaigns, social, PR, influencer and partnerships while ensuring cohesive retail marketing and product storytelling across markets.

The ideal candidate will bring senior brand marketing experience in premium consumer, fashion or activewear, manage cross-functional teams, and balance creative ambition with

Qualifications

• Significant senior brand marketing experience in premium consumer, fashion, lifestyle, sport, fitness or activewear.
• Experience leading brand leads, agencies, budgets and complex cross-functional programmes.
• Outstanding creative judgement, cultural fluency and ability to challenge generic work.

Responsibilities

• Translate global brand positioning into annual and seasonal marketing strategy.
• Lead development of full-funnel, 360° campaigns across insight to evaluation.
• Build consistent brand presence across owned, earned and paid touchpoints.
• Set organic social strategy across platforms with strong storytelling and engagement.
• Lead earned media, talent and influencer strategy with external partners.
• Oversee global retail marketing and alignment with commercial calendar.

Skills

Brand strategy

Global campaigns

People leadership

Budget management

Creative judgement

Strategic thinking

Cross-functional collaboration

Job description

Sweaty Betty is seeking a Head of Brand to lead its global brand marketing function from London. The role combines strategic brand leadership with commercial accountability, guiding campaigns, social, PR, influencer and partnerships while ensuring cohesive retail marketing and product storytelling across markets.

The ideal candidate will bring senior brand marketing experience in premium consumer, fashion or activewear, manage cross-functional teams, and balance creative ambition with