Global Brand Director

Wolverine World Wide, Inc.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Sweaty Betty is seeking a Head of Brand to lead the global brand marketing function, reporting to the VP Marketing. The role combines creative judgement with commercial accountability, building a high-performing team and delivering integrated campaigns across channels.

You will translate global positioning into strategy, drive 360 campaigns, steward cultural storytelling, and align retail and product storytelling with commercial goals. This is a senior leadership position with global impact.

Qualifications

• Significant senior brand marketing experience in premium consumer, fashion, lifestyle, sport, fitness or activewear, including leading integrated global campaigns.
• Proven experience managing brand leads and specialist teams, agencies, budgets and complex cross-functional programmes.
• Outstanding creative judgement, cultural fluency and the confidence to challenge generic work and champion bold ideas.

Responsibilities

• What You’ll Own: Translate the global brand positioning into annual and seasonal strategy with clear audience priorities and measurable objectives.
• Lead the development of full-funnel, 360° brand campaigns from insight to evaluation with distinctive, effective work.
• Build a consistent brand presence across owned, earned and paid touchpoints with cultural moments and partnerships.
• Set organic social strategy and editorial ambition across priority platforms with strong storytelling.
• Lead earned media, reputation-building, talent and influencer strategy and partnerships.
• Oversee global retail marketing aligning campaigns with consumer experience and calendar.
• Partner with Product and Creative to grow fame for hero products with performance and style.
• Collaborate with regional teams to ensure local relevance and strong execution.
• Manage budgets, agency investment and performance reporting with clear brand health metrics.
• Lead, coach and develop the brand marketing organisation with accountable processes.

Skills

Senior brand marketing experience

Integrated global campaigns

Cross-functional leadership

Creative judgement

Strategic thinking

Commercial acumen

Influential communication

Job description

Sweaty Betty is seeking a Head of Brand to lead the global brand marketing function, reporting to the VP Marketing. The role combines creative judgement with commercial accountability, building a high-performing team and delivering integrated campaigns across channels.

You will translate global positioning into strategy, drive 360 campaigns, steward cultural storytelling, and align retail and product storytelling with commercial goals. This is a senior leadership position with global impact.