Global Brand Content Lead -12 MONTH CONTRACT

H&M Group; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion brand is seeking a Global Brand Content Lead for a 12-month contract in London. This role focuses on elevating brand strategy through impactful storytelling and optimized content across digital touchpoints, requiring strong collaboration and a keen visual eye.

Benefits

25% staff discount

Up to 25 days holiday

Discounted gym membership

Cycle to work scheme

Employee assistance program

Qualifications

• Experience with digital brand direction for a fashion company; luxury experience desirable.
• Ability to collaborate across teams in marketing.
• Strategic visual branding skills.

Responsibilities

• Create a consistent brand experience across digital channels.
• Optimize content based on performance data.
• Support SEO and CRM growth with strong content.

Skills

Visual Eye

Collaboration

Detail-oriented

Deadline-driven

Customer Mindset

Job description

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Global Brand Content Lead -12 MONTH CONTRACT, London

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Client:

H&M Group

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

696491c9f3a9

Job Views:

4

Posted:

02.06.2025

Expiry Date:

17.07.2025

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Job Description:

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless.

Job Description

As the Global Brand Content Lead at COS you are responsible for creating a consistent and inspiring brand experience at every digital touchpoint. Through leadership, collaboration and a customer-centric mindset, you will execute the brand strategy through an elevated curation of the collection featuring impactful storytelling, visuals and designacross key category, campaign and editspages. Support COS to achieve its online growth potential by maximizing the collection and brand storytelling across new and existing digital channels.

What you will do:

• Ensure content is optimised according to regional performance data, channel best practice, AB testing and Digital Experience teamguidance
• Secure strong content to support SEO and CRM growth across digital channels on a quarterly basis
• Together with the Digital Experience Lead, establish the customer journey and site experience strategies for campaigns and content in-line with commercial priorities and brand vison
• Collaborate closely with the Studio Team, Styling and Art Direction to ensure e-commerce photography is represented through a clear, dynamic and innovative shopping experience
• Deliver a clear and impactful content package to regional teams in collaboration with Content, Digital Design & Experience teams, executing the brand and strategic experience acrosskey site pages including categories, edits and special projects each quarter
• Within the workflow, act as a key collaborator to Design & Buying, Merch & Ecommerce, to deliver the right collection & content at the right time in each region and channel utilizing data
• Partner with Digital Design and Copy to secure digital content executed in apurpose-driven, elevated andbrand-aligned way
• Support global and regional stakeholders through training and coaching sessions to ensure they understand the evolution of the brand and deliver the strongest brand expression across all channels
• Optimize the shopping experience on the highest converting category pages each quarter to highlightthe collection in the most engaging and shoppable way
• Ensure there is strong visual storytelling across product listing pages by ensuring regions utilizecampaign and studio imagery to support inspiring visual merchandising
• Collaborate with regional teams to ensure newsletters are aligned with the brand guidelines, using the strongest imagery, copy and grids to enrich storytelling and deliver the strongest message to the customer, in line with the brand vision and commercial needs

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We areopen-mindedandcurious, we dare to bedifferent, we believe inconstant improvementand weempower and trustyou to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed:

• Experience working with the digital brand direction for a fashion company, luxury experience is desirable
• Someone with a visual eye and able to create a strategy for our online branding.
• Able to collaborate and communicate with different teams within a brand marketing department
• You are detail-oriented and deadline-driven where required, ensuring all aspects of the workflow are clearly managed and executed on time
• Ability to balance customer mindset and brand vision, guided by commercial plans and content strategy

Additional Information

This is a Full time Temporary 12 months contract based at our Head Office in London.

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program.

In addition to this London based colleagues also receive

• Up to 25 days holiday
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.