Global Brand Activation Manager, Societies

CFA Institute; Greater London; Hybrid; GBP 69,000 - 104,000; Full time

Benefits offered by this job

Annual incentive bonus

12% employer 401(k) contribution

Comprehensive medical benefits

Job summary

CFA Institute is seeking a Brand Marketing Manager for Societies to connect Global Brand Marketing with CFA Societies worldwide and translate brand strategies into activation models and practical toolkits for local markets.

You will partner with marketing teams, society leaders, regional stakeholders, agencies, and external partners to strengthen execution, adoption, and scale best practices across the society network, balancing strategic thinking with hands-on delivery.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related discipline.
• Experience in integrated marketing, brand activation, regional or field marketing, or related area.
• Experience coordinating and delivering multi-market or global marketing programs within a complex, matrixed organization.
• Professional experience working with chapters, affiliates, franchises, member organizations, regional offices, strategic partners, or similar distributed networks.
• Experience developing enablement programs, toolkits, training resources, activation frameworks, or other scalable approaches.
• Strong understanding of brand strategy and translating global initiatives into local activation while maintaining consistency.
• Demonstrated ability to build relationships, influence stakeholders, and drive adoption without direct authority.
• Knowledge of financial services, professional education, or association environments is preferred.

Responsibilities

• Serve as the primary connection point between Global Brand Marketing, Global Society Relations & Operations, and CFA Societies for activation and enablement.
• Develop and execute the society activation roadmap, prioritizing opportunities aligned with enterprise priorities and market plans.
• Translate strategies into practical activation models, guidance, and resources for local implementation.
• Create scalable activation playbooks, toolkits, and templates reflecting lessons from across the network.
• Coordinate with Brand Marketing, Society Relations, Communications, Membership, and other teams to support participation in initiatives.
• Build trusted relationships with society leaders and regional stakeholders, gathering market insights to improve programs.
• Establish activation planning, intake, communication, and feedback processes across societies and teams.
• Support brand governance by providing guidance, reviews, and risk-mitigation resources.

Skills

Brand marketing

Strategic planning

Stakeholder management

Cross-functional collaboration

Vendor management

Communication skills

Project management

Education

Bachelor's degree

Tools

Microsoft Office

Job description

CFA Institute is seeking a Brand Marketing Manager for Societies to connect Global Brand Marketing with CFA Societies worldwide and translate brand strategies into activation models and practical toolkits for local markets.

You will partner with marketing teams, society leaders, regional stakeholders, agencies, and external partners to strengthen execution, adoption, and scale best practices across the society network, balancing strategic thinking with hands-on delivery.