Global Associate Creative Director – Brand Storytelling

Dow Jones International Ltd; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Dow Jones is seeking an Associate Creative Director, International to develop and deliver distinctive custom content campaigns for international clients. This hands-on role turns client and audience insight into clear, compelling ideas across articles, interactive experiences, film, audio, social and emerging formats.

Based in London, you will report to the Creative Director for International. You will work with multiple creative, marketing and sales teams from pre-sale strategy to delivery,

Qualifications

• At least 10 years of experience in creative direction, content strategy, marketing and/or brand strategy, custom content, journalism or multimedia storytelling.
• A strong portfolio of creative campaigns, branded content or visual storytelling work across more than one medium.
• Strong strategic, creative and editorial judgement, with the ability to connect commercial objectives to engaging audience-led ideas.
• Excellent writing, presentation and communication skills, with the ability to explain complex ideas simply and persuasively.
• Experience working with creative and commercial teams in a fast-paced environment, including an understanding of budgets, timelines, rights, feasibility and delivery requirements.
• A thoughtful understanding of social platforms, audience behaviour and the evolving digital media landscape.
• Knowledge of or experience in audio and video, social content, TV, or emerging and LLM-optimised platforms is an advantage.
• Experience with scripting, storyboarding, interviewing, directing, casting, content planning or production is an advantage.
• Strong understanding of international markets, cultures and client or agency environments is a plus.
• Collaborative, curious and practical, with the confidence to make decisions, respond to feedback and move work forward.

Responsibilities

• Develop and pitch creative concepts and campaign platforms that respond to client objectives, audience needs and the Dow Jones brand.
• Contribute to pre-sale strategy, shaping the narrative, format, audience proposition, platform approach and creative treatment for briefs.
• Lead creative direction on assigned campaigns from concept through delivery, protecting the idea while adapting it to production, budget and timeline.
• Create or guide treatments, scripts, storyboards, moodboards, content plans and other materials that make ideas clear and actionable.
• Think across channels and formats, including editorial content, digital experiences, video, audio, social, TV extensions and emerging media platforms.
• Bring social and platform-native thinking into campaign development, considering distribution and audience behaviour.
• Present ideas clearly and confidently to clients, agencies, Sales, Integrated Marketing and senior stakeholders.
• Work with editors, designers, developers, producers, Creative Operations and external partners to assess feasibility and deliver high-quality work.
• Provide creative direction during production and review stages, giving focused feedback on content, design, edits and assets.
• Build positive relationships across teams, markets and cultures, contributing to effective formats and ways of working.
• Travel internationally when required.

Skills

Creative direction

Content strategy

Marketing

Brand strategy

Multimedia storytelling

Editorial judgement

Excellent writing

Presentation skills

Collaboration

Audience understanding

Job description

Dow Jones is seeking an Associate Creative Director, International to develop and deliver distinctive custom content campaigns for international clients. This hands-on role turns client and audience insight into clear, compelling ideas across articles, interactive experiences, film, audio, social and emerging formats.

Based in London, you will report to the Creative Director for International. You will work with multiple creative, marketing and sales teams from pre-sale strategy to delivery,