Global Account & Commercial Marketing Manager

ZipRecruiter; City Of London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading consulting firm in London seeks an experienced Account & Commercial Marketing Manager to enhance their Account Based Marketing program. This role requires strategic thinking and a proven background in B2B marketing. Responsibilities include managing campaign development and measuring program performance. The ideal candidate has strong problem-solving skills and experience with ABM tools. Competitive salary and collaborative work environment offered.

Qualifications

• 5-7 years of experience in B2B marketing, with experience managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills.

Responsibilities

• Identify and prioritize key accounts across ABM tiers and drive strategic planning.
• Track and articulate program performance and ROI narratives.
• Manage the onboarding process for new accounts including campaign strategy and launch.

Skills

Strategic thinking

Problem-solving

Storytelling

Confident communication

Data analytics

Education

Bachelor’s degree in marketing or communications

Tools

Marketo

Demandbase

Salesforce

LinkedIn Sales Nav

Tableau

Job description

Job Description

Who We Are: Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG’s Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross-functional ABM programs for our most strategic accounts.

Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You’ll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision-makers, accelerate pipeline, and drive measurable impact.

Key Responsibilities

• Help Shape and Scale the ABM Function: Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, helping translate insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives and translate into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution-oriented mindset.
• Lead Campaign Development and Execution: Manage the onboarding process for new accounts: data validation, goal-setting, campaign strategy, and launch.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand-aligned, and conversion-optimized.

Own Measurement and Impact

• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM—translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.

Be a Power User of Tech and Process

• Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge-sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

What You'll Bring

• Strategic thinker with strong problem-solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high-level strategy and in-the-weeds execution.
• Proactive self-starter who thrives in fast-moving, matrixed environments.

Experience & Qualifications

• Bachelor’s degree – degree in marketing or communications.
• 5-7 years of experience in B2B marketing, with (X)+ years managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics —you don’t just report results, you shape the story they tell.
• Familiarity with ABM and Martech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Nav, Tableau, etc.).

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to , , age, , , , / expression, origin, disability, protected veteran status, or any other characteristic protected under , provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E - Verify Employer. (Click here https://careers.bcg.com/global/en/e-verify for more information on E-Verify.