German Copywriter

ABL Recruitment; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading global eCommerce brand is seeking a talented Copywriter fluent in German to join their hybrid team in Kensington, London. This role involves crafting engaging content for German websites and optimizing it for an enhanced customer experience. Ideal candidates will have over two years of ecommerce writing experience, a strong grasp of SEO, and a collaborative spirit in a fast-paced environment.

Qualifications

• 2+ years’ experience writing for ecommerce websites.
• Meticulous attention to detail and a creative, commercial mindset.
• Experience with CMS platforms and SEO tools.

Responsibilities

• Writing clear, persuasive copy for German ecommerce websites.
• Creating content for emails, social media, and PPC campaigns.
• Optimising copy to improve user experience and conversion rates.

Skills

Native-level German

Excellent English communication

Understanding of SEO

Attention to detail

Creative mindset

Tools

CMS platforms

SEO tools

Job description

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Copywriter - German Language | Hybrid | Global eCommerce Brand | Kensington, London



Are you a creative Copywriter with a flair for compelling content and a passion for ecommerce? We’re looking for a talented wordsmith to help shape the voice of our German websites – including a leading online platform for contact lenses and glasses.

This is your opportunity to join a high-performing global brand where creativity meets commerce, and your words directly impact the customer experience. You’ll be part of a collaborative, international copy team – crafting engaging, optimised content that informs, inspires, and drives results.



Location: Hybrid working – 1–2 days/week in the Kensington office

Contract: Full-time, Contract



What You’ll Be Doing

* Writing clear, persuasive copy for our German ecommerce websites
* Creating content for emails, paid social, PPC campaigns, and design assets
* Optimising copy to improve UX and conversion rates
* Monitoring market trends and competitors to guide content strategy
* Supporting web migration projects and conducting site functionality testing
* Ensuring accuracy across CRM systems, transactional emails, and customer touchpoints



What You’ll Bring

* Native-level German with excellent English communication skills
* 2+ years’ experience writing for ecommerce websites
* Strong understanding of SEO, customer journeys, and content strategy
* Meticulous attention to detail and a creative, commercial mindset
* Experience with CMS platforms (e.g., CoreMedia, Magento) and SEO tools (Ahrefs, Semrush)
* A collaborative approach and confidence in a fast-paced, team-driven environment.