Generalist Marketing Lead (AI-Enabled)

freshgeo ltd; London; Remote; Confidential; Full time

Job summary

A leading SaaS startup is seeking a skilled freelance marketing generalist to take ownership of all marketing functions. This role involves complete strategic and operational marketing responsibilities, from content and SEO to growth and social media management. You will have the flexibility to work part-time or full-time remotely, collaborating directly with the founding team and shaping the marketing strategy of the company.

Benefits

Remote work flexibility

Ownership of real marketing tasks

Direct learning from founders

Potential for long-term role

Qualifications

• 2–5 years of experience in startup or SaaS marketing.
• Comfortable working independently and managing multiple tasks.
• Excellent written English and communication skills.

Responsibilities

• Lead content marketing and SEO efforts.
• Manage and grow social media presence.
• Run experiments to drive growth and set up email campaigns.

Skills

Content

Growth

SEO

Social Media

AI Tools

Communication

Tools

Webflow

HubSpot

Notion

Ahrefs

Job description

We’re a small, focused SaaS startup backed by experienced founders and mentors. Our product is live, our users are growing, and now we need someone to take ownership of everything marketing from content to growth, SEO to social, and landing page testing to AI-powered campaign automation.

This is a rare generalist role where you’ll do real full-stack marketing fast.This is a freelance contractor role, open globally. You’ll work directly with the founder and team to own marketing end-to-end, from strategy to hands-on execution.

Type: Freelance / Independent Contractor
Location: Remote, Global
Time Commitment: Part-time or Full-time (Flexible hours, ~20–30 hrs/week to start)
Team Size: 3-person early-stage SaaS team

Tasks

What You’ll Own

This is a broad and self-directed role. You’ll lead:

Content Marketing & SEO

• Research and write long-form blog posts, case studies, landing pages
• Optimize on-page SEO and distribution
• Use AI tools (ChatGPT, Jasper, Surfer) to ideate, draft, and repurpose content

Social Media Marketing

• Manage and grow our social presence (Twitter/X, LinkedIn, TikTok, etc.)
• Create content calendars, reels/snippets, and use tools like Opus Clip, Canva AI

Growth & Email Campaigns

• Run lightweight growth experiments to drive signups
• Set up email automations, newsletters, and CRM workflows
• Track and optimize content and channel performance

Marketing Ops & Site Updates

• Maintain and update website content via Webflow/WordPress/Notion
• Coordinate analytics, link tracking, and basic Zapier automations

Requirements

What We’re Looking For

• 2–5 years experience in startup or SaaS marketing
• Solid knowledge of content, growth, SEO, and social
• Prior experience using AI tools to speed up or enhance marketing
• Comfortable working independently and wearing multiple hats
• Familiar with tools like Webflow, HubSpot, Notion, Ahrefs, or similar
• Excellent written English and communication skills

Benefits

Why Join Us

• Work remotely, from anywhere, with async flexibility
• Get ownership across real marketing, not just surface-level tasks
• Work with a no-fluff, execution-first team
• Learn directly from founders and top advisors from the SaaS world
• Grow into a long-term role with more strategic scope if you love it here

Legal & Contractual Details

• This is a freelance contractor position
• You must be legally able to invoice from your country (we'll pay monthly via Wise, Deel, or Payoneer)
• You are responsible for your own local taxes and filings
• Contract will include IP ownership, confidentiality, and GDPR-safe data terms

How to Apply

A short intro and your location

1. Examples of marketing work you’ve done (content, social, growth)
2. Your freelance rate (hourly or monthly) and availability