General Sales Manager

ACS Automotive Recruitment; England; On-site; GBP 50,000 - 60,000; Full time

Job summary

A respected recruitment agency is seeking a General Sales Manager for a franchised dealership in Kings Lynn. This role involves maximizing sales for new and used vehicles while leading a small sales team. The ideal candidate should have previous experience in a franchised dealership and strong leadership skills. The position offers an OTE of £55,000 and company car benefits, working Monday to Saturday.

Benefits

Company car

5-day working week

On-target earnings of approximately £55,000

Qualifications

• Must have previous experience as a General Sales Manager within the motor trade.
• Proven track record in coaching sales teams.
• Strong understanding of business practices in automotive.

Responsibilities

• Maximise sales performance across new and used vehicles.
• Lead and manage a stable sales team.
• Manage used vehicle stock to optimise profitability.

Skills

Coaching and developing sales teams

Leadership

Organizational skills

Communication skills

Understanding of automotive retail

Tools

Dealership management systems

Kerridge

Job description

Overview

General Sales Manager Kings Lynn – Franchised Dealership

OTE £55,000 Company Car

5-Day Working Week (Monday to Saturday)

An exciting opportunity has arisen for an experienced General Sales Manager (GSM) to join a well-established franchised dealership based in Kings Lynn. This is a fantastic chance for a driven and motivated individual to take the lead in a thriving automotive sales environment, where your leadership will directly impact performance, profitability, and customer satisfaction.

About the Role

As General Sales Manager, your core responsibility will be to maximise the sales and profitability of both new and used vehicles, as well as associated products. You will lead and develop a small sales team consisting of two Sales Executives, driving results through effective leadership and performance management.

This is a hands-on role within the motor trade, suited to someone who thrives in a fast-paced automotive environment and understands the dynamics of a modern franchised dealership.

Responsibilities

• Maximise sales performance and profitability across new and used vehicles and associated products.
• Lead and manage a stable sales team, setting and stretching targets to drive performance.
• Maintain exceptional levels of customer satisfaction and retention.
• Motivate, coach, and develop team members, encouraging innovation and continuous improvement.
• Manage used vehicle stock and sales policies to optimise profitability.
• Support the Regional Manager in achieving operational and brand standards.
• Maintain strong relationships with the manufacturer and brand partners.
• Deliver results against sales, profit, and customer satisfaction KPIs.

The Ideal Candidate

• Must have previous experience as a General Sales Manager (GSM) within the motor trade, specifically within a franchised dealership environment.
• Proven track record in coaching and developing successful sales teams.
• Strong understanding of the automotive retail environment and modern business practices.
• Excellent leadership, organisational, and communication skills.
• Confident using dealership management systems; knowledge of Kerridge is an advantage.
• Results-focused with a clear understanding of performance metrics and customer expectations.

Package & Benefits

• On-target earnings of approximately £55,000 per annum
• Company car included
• 5-day working week (Monday to Saturday)

This role is ideal for a current GSM or experienced sales leader within the automotive industry looking to take the next step in their career. If you're ready to take ownership of a key leadership role within a respected motor trade business, we want to hear from you.

For more information on this General Sales Manager position, please apply to Stacey Hunt of ACS Automotive Recruitment Consultancy.

ACS Automotive Recruitment Consultancy is a leading recruitment agency specialising in the vacancies within the Automotive Motor Trade. We are recruiting across the UK for Sales Executives, Sales Managers, General Sales Managers, Service and Aftersales Managers, Service Advisors, including Senior Service Advisors, Warranty Administrators, Service Administrators, Aftersales Advisors, Customer Service Advisors, Assistant Service Managers, and Aftersales Executives.