General Sales Manager

Richard Abson Group; Crewe; On-site; GBP 50,000 - 85,000; Full time

Job summary

A leading automotive dealership in Crewe is seeking an experienced General Sales Manager to oversee a motivated sales team. This role involves driving sales across new and used vehicles, ensuring compliance with FCA standards, and delivering exceptional customer experiences. The ideal candidate has a robust background in automotive sales leadership and a passion for coaching team members. The position offers a competitive salary of £50,000 with an OTE of £85,000 and includes a company car.

Benefits

Company car

Ongoing development and progression

Supportive team environment

Qualifications

• Proven ability to lead a high-performing sales team.
• Strong understanding of new and used car markets, finance, and insurance products.
• Current role as a General Sales Manager, Sales Manager, or senior leader in automotive sales.

Responsibilities

• Lead, motivate, and inspire the sales team to exceed targets.
• Drive performance across new and used car sales, finance, and insurance products.
• Maintain full FCA compliance and ensure sales processes meet standards.

Skills

Leadership

Sales Performance Management

Customer Experience

FCA Compliance

Communication

Job description

General Sales Manager – Main Dealership

Location: Crewe

Salary: £50,000 basic | £85,000 OTE | Company Car Included

Richard Abson Group is thrilled to be working with a highly respected main dealership in Crewe, searching for an experienced General Sales Manager. This is a fantastic opportunity for a driven automotive leader who excels in managing people, optimising performance, and delivering exceptional customer experiences.

About The Role

As General Sales Manager, you’ll be at the heart of the dealership’s success, overseeing a motivated team that includes an Assistant Sales Manager, Business Manager, and 9 New & Used Car Sales Executives. You’ll be responsible for delivering volume and profit targets across new and used vehicles while maintaining strong F&I performance and compliance standards.

Key Responsibilities

• Lead, motivate, and inspire the sales team to exceed targets and deliver a world-class customer journey
• Drive performance across new and used car sales, finance, and insurance products
• Maintain full FCA compliance and ensure all sales processes meet brand and group standards
• Deliver consistently high levels of customer satisfaction and retention
• Collaborate with manufacturer partners and internal stakeholders to meet business objectives
• Lead from the front with a hands-on approach and clear performance expectations
  
  

About You

• Currently working as a General Sales Manager, Sales Manager, or a senior leader in an automotive sales environment
• Proven ability to lead a high-performing sales team
• Strong understanding of both new and used car markets, along with finance and insurance products
• A confident communicator, results-focused, and passionate about coaching and development
• Highly organised, resilient, and committed to delivering an outstanding customer experience
  
  

Working Hours

• Monday to Friday, 9am – 6pm
• Every other weekend OFF
• Plus one day off during the week, every week
  
  

What’s On Offer

• £50,000 basic salary
• £85,000 OTE (realistic and achievable)
• Company car
• The opportunity to lead a strong, experienced team in a supportive and well-established dealership
• Ongoing development and progression with a forward-thinking group
  
  

If you’re ready to step into a rewarding leadership role and make a real impact, apply now or send your CV directly to Jake Jones at Richard Abson Group.