General Retail Manager - NBA Store

Fanaticscommerce; Greater London; On-site; GBP 70,000 - 115,000; Full time

Job summary

Fanatics Commerce is seeking a General Manager for our flagship NBA Store on Oxford Street in London. You will lead the full store team, drive sales performance, and ensure first-class commercial and visual standards while coordinating with Retail Ops and Merchandising for product launches and major NBA moments.

To succeed, you will motivate the team, manage performance and schedules, and deliver an outstanding fan experience through data‑driven decisions and hands‑on leadership.

Qualifications

• Proven experience leading large store teams in a premium retail environment.
• Strong customer focus with ability to drive fan engagement.
• Track record of delivering sales growth and operational excellence.

Responsibilities

• Lead the full store team including permanent, core, and casual staff.
• Drive sales performance while maintaining first-class commercial standards.
• Coordinate product launches, promotions, and NBA calendar moments.

Skills

Leadership

Retail operations

People management

Commercial awareness

Visual merchandising

Job description

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

The General Manager will lead the full store team at Fanatics' flagship NBA Store on Oxford Street, driving sales performance, maintaining first-class commercial and visual standards, and ensuring the store is always ready for product launches and key NBA calendar moments. Working closely with Retail Operations and Merchandising teams, this role integrates flagship trading with the broader NBA calendar, including season tip-off, playoffs, and international games. The General Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership

• Partner with Retail Operations, Merchandising, Stock, and Visual Merchandising functions to ensure seamless product launches, peak trading preparation, and alignment to the NBA calendar.
• Maintain effective communication with head office functions and wider business stakeholders to ensure the flagship operation integrates with broader commercial priorities.

People Leadership

• Lead, motivate, and develop the full store team — permanent, core, and casual — setting clear standards, accountability, and development pathways.
• Manage performance, conduct, attendance, and succession planning in line with company policies, ensuring the team is trained and ready for peak periods and major launches.
• Build rotas, manage availability, and deploy resource effectively to maximise sales potential and deliver an outstanding fan experience.

Fan & Customer Impact (Obsessed with Fans)

• Ensure the store consistently delivers an outstanding fan and customer experience befitting a flagship Oxford Street location.
• Coach the team to deliver knowledgeable, engaging, and efficient service that connects fans to the products and moments they care about.
• Maintain first-class visual merchandising, presentation, and housekeeping standards at all times, raising the bar during product launches, campaigns, and major NBA moments.
• Ensure all promotional activity and event activations are executed to the required standard, reflecting the premium nature of the Fanatics flagship.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Use floor space, product placement, and team deployment creatively to maximise sales potential across the flagship trading floors.
• Identify and act on opportunities to improve conversion, AOV, and UPT through commercial awareness and data-informed decision‑making.
• Take prompt, decisive action on operational risks, compliance gaps, and performance challenges as they arise.
• Bring fresh thinking to how the store executes around NBA calendar moments, ensuring the flagship remains a destination experience for fans.

Ownership & Execution (Determined & Relentless Mindset)

• Own