General Manager, Trainline Media

Trainline; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Private healthcare & dental insurance

Work from abroad policy

2-for-1 share purchase plans

EV Scheme to reduce carbon emissions

Extra festive time off

Excellent family-friendly benefits

Job summary

Trainline is seeking a General Manager for Trainline Media to shape the media offering and drive growth across our app, website and partner channels. You will guide strategy, build a high-performing team, and balance commercial goals with operational excellence.

You will partner with Product, Data, PR, and Marketing to refine the proposition, engage senior stakeholders, and build a trusted travel media brand in Europe. A hybrid working model supports collaboration across markets.

Qualifications

• Experience building and scaling a media or advertising function within a tech business.
• Strong grasp of brand media and how to grow an emerging proposition.
• Proven track record of leading large teams and delivering growth.

Responsibilities

• Set direction for Trainline Media, defining proposition and growth priorities.
• Own revenue targets and align with wider business goals.
• Collaborate with Product, Data, PR and Marketing to take the proposition to market.
• Represent Trainline Media externally to media and advertising communities.
• Lead a team of 10+ across sales, operations, client success and strategy.
• Design operating model and processes to scale client delivery and billing using data.

Skills

Media leadership

Team growth & coaching

Revenue ownership

Brand & performance media

Data & AI curiosity

Job description

About Us

At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

About Us

At Trainline, our purpose is to empower greener travel choices, connecting people and places. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.

Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.

We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.

Introducing the Trainline Media Team

Trainline Media is an emerging part of Trainline's strategy, with real momentum behind it. The team brings together sales, advertising operations, client success and strategy, and is moving from an early pilot into its next phase of growth.

It sits within a business where advertising is one part of a broader, operationally focused whole. This role suits someone who enjoys building: shaping team culture, defining how the function works and making thoughtful, steady progress.

As General Manager, Trainline Media, you will work closely with colleagues across the business, taking the time to understand how Trainline operates and aligning change with its wider priorities. In your first six to twelve months, you will help sharpen how Trainline Media presents itself to the market, focus the team on the right priorities and put in place the operational foundations needed to grow, balancing commercial growth with operational effectiveness.

In this role as the General Manager, Trainline Media, you will

• Set the direction for Trainline Media, shaping its proposition, target market and growth priorities so it becomes a trusted travel media offering.
• Take ownership of Trainline Media's revenue targets, working with senior stakeholders to align its goals with wider business priorities.
• Partner with colleagues across Product, Data, PR and Marketing to develop the proposition and bring it to market.
• Represent Trainline Media externally, building awareness and credibility with the media and advertising buying community through an active industry presence.
• Lead and grow a team of more than ten people across sales, advertising operations, client success and strategy, creating a culture where people want to join and develop.
• Design the operating model, processes and measures needed to scale the business, including client delivery and billing, using data and AI tools to help the team work smarter.
• Balance commercial growth with operational effectiveness, so the function delivers sustainably as it grows.

We'd love to hear from you if you have

• Experience building and scaling a media or advertising function, ideally within a larger, operationally focused consumer technology business.
• A solid understanding of brand media, with the ability to position and grow an emerging proposition. Experience across performance media is also helpful if you have it.
• Experience leading and growing large teams, and creating an environment where people can do their best work.
• Experience owning revenue targets and designing the processes, operating rhythms and measures that support sustainable, scalable growth.
• Sound judgement in balancing competing priorities, working constructively in a business where advertising is one of several revenue streams, and turning ambiguity into clear priorities and practical action.
• A collaborative, diplomatic leadership style, with the ability to build trust and influence senior stakeholders.
• Curiosity about how data and AI tools can improve the way a team works, and ideally some experience putting them to use.
• An active presence in the media industry, or a keen interest in building one, and the confidence to represent the business externally.

More Information

• private healthcare & dental insurance
• a generous work from abroad policy
• 2-for-1 share purchase plans
• an EV Scheme to further reduce carbon emissions
• extra festive time off
• excellent family-friendly benefits

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our Values Represent The Things That Matter Most To Us And What We Live And Breathe Everyday, In Everything We Do

• Think Big - We're building the future of rail
• Own It - We focus on every customer, partner and journey
• Travel Together - We're one team
• Do Good - We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!