General Manager – Fashion & E-commerce

JR United Kingdom; Doncaster; Remote; GBP 60,000 - 70,000; Full time

Job summary

A leading fashion brand is seeking a General Manager to oversee day-to-day operations and drive growth. This role involves managing e-commerce performance, coordinating product launches, and leading a small team. The ideal candidate should have experience in the fashion or e-commerce sectors and a passion for strategic, operational leadership. Join us for a rewarding opportunity to shape the future direction of a growing independent brand that values creativity and sustainability.

Benefits

Flexibility around location and schedule

Make a real impact in shaping brand future

Every order plants a tree

Qualifications

• Proven experience growing a fashion or e-commerce brand (£1m–£10m revenue).
• Strong analytical skills and comfort with data.
• Ability to manage creative processes and operational execution.

Responsibilities

• Own e-commerce performance: analyse sales, traffic, and conversion.
• Lead day-to-day operations including coordinating capsule launches.
• Manage communication between partners and ensure timelines are met.

Skills

Data Analysis

Project Management

E-commerce Growth

Tools

Shopify

Google Analytics

Klaviyo

Job description

Social network you want to login/join with:

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Client:

The Hippie Shake

Location:

doncaster, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Location: Primarily remote, with occasional in-person days in London for planning, collaboration, or problem solving

Type: Full-Time

Salary: £60,000–£70,000 (depending on experience) + performance-based bonuses.

About The Hippie Shake

Founded in 2016, The Hippie Shake is a fashion brand creating heirloom-worthy pieces designed to be loved and worn forever. As a small, founder-led team with big ambitions and a growing global community, we’re entering an exciting new chapter — and looking for someone special to help us write it. With a baby joining our family this autumn and a brand to nurture and scale, we’re looking for a strategic, analytical and operationally minded General Manager to work closely with the founders and lead the day-to-day business – ensuring we can grow sustainably and creatively.

The Role

This is a broad, high-impact role that spans revenue growth, operational efficiency, and strategic execution. We're on the lookout for a hands-on leader who can take the reins on day-to-day operations while driving sustainable, data-backed growth across all areas of the brand.

You’ll work closely with us (Naomi & Ben – co-founders), guiding freelancers, agencies, and partners to bring capsule launches to life and keep everything flowing. You’ll be the kind of person who can spot what needs doing, take ownership, and make decisions with clarity and care — freeing us up to focus on vision, design, and the bigger picture. You’ll bring proven experience growing a fashion or e-commerce brand and know how to connect the dots between marketing, ops, product, and performance.

Responsibilities

Growth & Performance

• Own e-commerce performance – analysing sales, traffic, conversion, AOV, and retention
• Work with our digital agency and social freelancer to optimise paid/organic performance
• Keep the marketing calendar sharp and strategic – from email flows to capsule launches
• Ensure ad spend, channels and customer journeys are aligned with brand goals
• Use insights and analytics to guide smart decisions across the funnel

Operations & Project Management

• Lead the day-to-day: coordinating capsule launches, product timelines, and agency handovers
• Manage communication between our garment technologist, 3PL and creative leads
• Own timelines and launch execution — keeping everything moving without chaos
• Spot inefficiencies or blockers and fix them with pragmatic, systems-driven solutions
• Optimise internal workflows and processes — from content planning to stock flow

Leadership & Communication

• Act as the central link between all partners — holding freelancers and agencies accountable
• Support and empower the founders by removing daily stress and decision bottlenecks
• Contribute to a positive and collaborative culture rooted in creativity and care
• Set up and maintain weekly performance dashboards – giving visibility into key metrics
• Track budget performance, campaign ROI, and product/category insights
• Flag opportunities or risks early – and make recommendations backed by data
• Support in forecasting, goal-setting and strategic planning alongside the founders

You’ll Thrive in This Role If...

• You’ve helped grow a fashion, lifestyle or ecommerce brand (ideally £1m–£10m revenue)
• You’re confident managing both creative processes and operational execution
• You’re analytical – but not robotic. You trust your gut and your spreadsheets
• You’ve worked with freelancers, agencies, and internal teams – and made it feel seamless
• You love streamlining chaos – calendars, folders, assets, Slack channels and more
• You have a good grasp of Shopify, Klaviyo, Google Analytics (or equivalents)
• You’re calm, capable, and kind – especially when things go a bit sideways
• You’re highly organised, proactive and a natural problem-solver

Bonus Points For...

• Previous roles like Head of Ops, Ecom Manager, GM or Fractional COO
• A background in small/startup brands, especially those with a creative core
• Experience with ethical/sustainable production models or circular fashion
• A personal love of vintage & the 60s/70s
• Implementing tools, systems or SOPs in a growing team

Why Join Us?

• Be part of an independent brand with a loyal community and standout aesthetic
• Work closely with passionate founders who genuinely care about creativity, culture and values
• Flexibility around location, schedule and how you work best
• Make a real impact — your ideas and leadership will shape the future of the brand
• A slower, more thoughtful approach to fashion – one that values quality over hype
• Every order plants a tree – and every piece is crafted to be loved, not landfilled
• A short note (max 300 words) on why this feels like your next move