General Manager at Coldingham Bay & Scoutscroft

Verdant Leisure Limited; Coldingham Sands; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading holiday park operator seeks a General Manager to oversee operations at two stunning parks on the Berwickshire coast. The successful candidate will lead a dedicated team, drive operational excellence, and elevate the guest experience in a dynamic environment. This hands-on role requires strong leadership, commercial acumen, and a commitment to delivering outstanding service.

Benefits

Performance-related bonus package

On-park accommodation (if required)

33 days annual leave, increasing to 36 days

Discounts on park breaks

Discounts on park facilities

24/7 counselling support line

Annual team celebrations

Ongoing training and development

Qualifications

• Significant experience managing holiday parks or complex operations.
• Strong leadership skills to develop high-performing teams.
• Experience in budgeting and capital projects.

Responsibilities

• Ensure smooth park operations and improve performance.
• Manage and deliver the annual park budget and profit targets.
• Develop strategies to increase sales across departments.

Skills

Leadership

Team Development

Commercial Acumen

Sales Confidence

Customer Engagement

Job description

Hours: Full-time over 5 days a week. Will include working evenings, weekends and bank holidays.

Hours: Full-time over 5 days a week. Will include working evenings, weekends and bank holidays.

Ready to Take the Helm at Two Stunning Parks?

Verdant Leisure is a dynamic and growing holiday park operator with 14 beautiful locations across Scotland, Northern England, and North Devon. We’re looking for an experienced and driven General Manager with a background in the holiday park sector to lead the operations at not one, but two of our beautiful parks on the Berwickshire coast: Coldingham Bay and Scoutscroft Leisure Park.

Together, these parks offer over 300 pitches, welcoming a mix of holiday homeowners, short-break guests, and campers – with camping pods and two fantastic bar & restaurant venues, including The Drift Inn, which opened in 2023.

About the role:

As General Manager, you’ll be the driving force behind both parks’ success - leading the team, ensuring operational excellence, and delivering unforgettable guest experiences. You’ll work closely with Heads of Department to inspire and develop high-performing teams, champion the Verdant values of positivity and care, and drive strong commercial results.

This is a hands-on leadership role where no two days are the same and where your enthusiasm, vision, and resilience will shape the future of two outstanding leisure destinations.

Typical duties and responsibilities include:

• Ensuring the smooth running of the park, identifying new opportunities to drive greater efficiency and improve performance.
• Responsibility for managing, monitoring, controlling and delivering the annual park budget and operating profit targets, including capital expenditure
• Developing and implementing strategies to increase year on year sales across all departments and achieve agreed gross profit margins.
• Maximise holiday home sales, whilst maintaining a high quality sales process in line with company guidelines and maintain excellent relationships with our customers through delivery of welcome meetings and events
• To recruit, motivate and develop high performance teams focused on delivering and exceeding our owners’ and guests’ expectations.
• To safeguard all licences on the park, e.g. site licence, liquor licence etc, to ensure that park operations meet our legal obligations
• Planning the work of the team, prioritising as appropriate and ensuring the best use of resources
• Protecting and maintaining the company’s assets

About the person:

As General Manager, you’ll be the driving force behind both parks’ success, responsible for every aspect of the day-to-day running of our holiday parks. From ensuring compliance with legislation and company policies to driving profitability and delivering standout guest experiences, no two days will be the same. You’ll work closely with your Heads of Department to lead, motivate, and develop a passionate team, making sure every guest and holiday homeowner enjoys the very best of Verdant. As a senior leader, you’ll lead from the front, bringing energy, positivity, and a solutions-focused approach, while nurturing a supportive, people-first culture across the parks.

You’ll bring:

• Significant experience managing holiday parks (multi-site or complex operations a bonus)
• Strong leadership and team development skills
• Commercial acumen, including budgeting, P&L responsibility, and capital projects
• Confidence in sales and customer engagement, especially around holiday home ownership
• Experience across leisure, hospitality, and accommodation functions
• A flexible, positive attitude and a passion for delivering memorable customer experiences

Why you'll love Team Verdant:

When you join Team Verdant, you’ll become part of a passionate, dedicated group of people who genuinely care about what they do – and about each other. We’re proud of our supportive culture, our beautiful locations, and the opportunities we offer our teams to grow, thrive and celebrate success together.

As General Manager, you’ll enjoy a range of brilliant benefits, including:

• A performance-related bonus package
• On-park accommodation (if required)
• 33 days annual leave (inclusive of bank holidays), rising to 36 days over three years of service
• Up to 30% off park breaks for you, your family and friends, plus last-minute getaways from just £99
• Discounts on park facilities including restaurants, leisure and activities
• 24/7 confidential counselling and advice support line
• Regular recognition and reward, annual team celebrations, and basically any excuse for cake, biscuits and celebration!
• Involvement in company-wide initiatives that make a difference, such as our Green Champions and Charity Champions programmes
• Ongoing training and development to help you reach your potential and progress in your career

At Verdant Leisure, we don’t just offer a job—we offer a role where your energy, leadership, and ideas will help shape unforgettable holiday experiences. Come and be part of something special.

Verdant Leisure is an equal opportunities employer and a proud member of the Disability Confident scheme. Check out why our employees rate us as World Class – join us for an extraordinary adventure in 2025!

Interested?

Contact the HR team on 01524 239665 or use the link below to email us your CV - we would love to hear from you.

Our friendly team are waiting to hear from you. Check out our office hours