General Manager

JR United Kingdom; Peterborough; Remote; GBP 43,000 - 45,000; Full time

Job summary

A leading company in adult social care training is seeking a strategic General Manager to lead operations and drive business development. This remote role offers the potential for progression to Director level, where you can shape the company's strategy and impact in a significant way.

Benefits

Professional development opportunities

Supportive team environment

Autonomy to shape the business

Opportunity for future progression to Board level

Leadership role with meaningful social impact

Qualifications

• Senior management experience in education, training, or care.
• Proven track record of commercial growth.
• Understanding of UK training frameworks and regulated qualifications.

Responsibilities

• Lead operational delivery across training and quality assurance.
• Develop and implement business strategies to increase revenue.
• Support marketing and brand development through digital campaigns.

Skills

Strategic Thinking

Leadership

Communication

Negotiation

Business Development

Soft Skills

Digital Skills

Education

Assessor, IQA, or teaching qualification

Tools

Microsoft Teams

CRM

LMS

Job description

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Ready to fast-track your career to board level?

Coleman Training is offering a rare opportunity for a driven and ambitious leader to join us as General Manager, with the potential to advance to Director level. If you’re ready to shape strategy, grow a respected brand, and make your mark in a company that genuinely values talent, this remote role (with occasional travel) could be for you.

We are a trusted provider of high-quality adult social care training. We are seeking a proactive and strategic General Manager to lead operations and drive business development as we continue to expand.

About Us

Coleman Training delivers accredited qualifications and bespoke training solutions to the adult social care sector.

We are driven by a deep passion for improving lives through exceptional training. Our reputation is built on professionalism, integrity, and an unwavering commitment to quality. We don’t just deliver training - we inspire confidence, develop skills, and support real-world impact.

We were the first training provider to be granted the Government Recommended Quality Assured Care Learning status for the new Level 2 Adult Social Care Certificate qualification, and were previously awarded Centre of Excellence by Skills for Care.

We’re now seeking a General Manager who can lead with vision and purpose, helping us grow while staying true to the values that make us trusted and respected in the sector.

Our Core Values

•Person-Centred Training– Learners are at the heart of everything we do. We tailor our approach to meet individual needs and support meaningful development.

•Embracing Diversity– We champion inclusive practices and reflect the diversity of our learners in our content, delivery, and culture.

•Integrity– We consistently strive to do what is right, acting with honesty, transparency, and respect in everything we do.

•Learning is Fun– We believe that enjoyment enhances learning. Our engaging style helps build strong relationships and ensures knowledge is retained.

•Excellence– We strive for the highest standards in all we do, constantly improving to deliver quality that makes a lasting difference.

About the Role

This is a senior leadership position with real scope to make a difference. You’ll manage the day-to-day operations of the business while working with directors to identify new growth opportunities and ensure we continue to deliver exceptional value to learners and partners. Although the role is remote, you will occasionally be required to meet with the directors, staff and clients in person, so adriving license and the ability to travel are essential.

Key Responsibilities

• Lead, manage, and continuously improve operational delivery across training, quality assurance, and learner support.

• Develop and implement business strategies to increase revenue, diversify income streams, and expand our reach across the UK and beyond.

• Build and maintain strong relationships.

• Respond to market trends and funding opportunities with innovative, commercially viable training solutions.

• Support marketing and brand development through digital campaigns, partnerships, and networking.

• Ensure that budgets and commercial targets are met.

• Ensure compliance with awarding bodies

• Champion a culture of excellence, collaboration, and continuous improvement.

About you

You’re a confident, strategic thinker with a passion for training and a keen eye for growth. You’ll combine strong operational oversight with business acumen and excellent people skills.

You will be:

• A committed team player with excellent soft skills and the ability to develop strong working relationships with your team in a virtual environment.

• A strategic thinker with demonstrable experience in business development or commercial leadership within a training or education environment.

• Confident in managing teams and external contractors to deliver results.

• Passionate about adult social care and the power of quality training to transform lives.

• Senior management experience in education, training, or care

• Proven track record of commercial growth

• Understanding of UK training frameworks and regulated qualifications

• Strong communication, negotiation, and leadership skills

• Experience managing remote teams and external contractors

• Excellent digital skills with knowledge of Microsoft Teams, CRM, and LMS

• Private, professional home office setup

• Assessor, IQA, or teaching qualification

• Knowledge of ESFA funding or apprenticeship provision

• Experience working with Awarding Organisations

What We Offer

• A values-driven, supportive team environment

• Autonomy to shape the business and drive strategic initiatives

• Professional development opportunities

• A leadership role with meaningful social impact

• Opportunity for future progression to Board level

Remuneration

Pay: £43,000.00-£45,000.00 per year plus performance-related bonus

Schedule:

Monday to Friday

Work Location:Remote with occasional travel