General Manager

FOREST HOLIDAYS LIMITED; Forest of Dean; On-site; GBP 55,000 - 65,000; Full time

Job summary

A holiday park company in the Forest of Dean is seeking a General Manager to lead the on-site team and drive financial performance while ensuring high standards of service and sustainability. The role requires proven leadership in hospitality and a passion for creating memorable experiences. Competitive salary of £55,000 to £65,000 per annum offered, along with generous benefits including a bonus scheme and health initiatives.

Benefits

Generous holiday allowance

Annual STIP Company-wide Bonus Scheme

Social events and awards evenings

Pension scheme

One full paid day to volunteer

Subsidised meals

Wellbeing events & activities

Discounts on breaks

Hundreds of discounts across the UK

Qualifications

• Proven leadership in a hospitality or leisure environment.
• Track record of delivering strong financial results (budgeting, P&L, EBITDA).
• Passion for sustainability and creating memorable guest experiences.

Responsibilities

• Lead and develop on-site leadership team.
• Deliver exceptional guest experiences.
• Manage budgets and P&L performance.
• Champion people development and recruitment.

Skills

Proven leadership in hospitality or leisure

Strong financial results delivery

Exceptional communication skills

Planning and IT skills

Comfortable around pets

Education

Degree in hospitality or business management

Job description

Lead, Inspire and Thrive as General Manager in the Heart of the Forest of Dean.

Location: Forest of Dean – Coleford, Gloucestershire. Salary: £55,000 to £65,000 per annum. Working Hours: Full-time - 40 hours per week. Days of Work: Shifts vary Monday to Sunday on Rolling Rota.

About the General Manager Role

As General Manager, you’ll take full ownership of our Forest of Dean location, leading a talented on-site team and ensuring that every guest enjoys an exceptional stay. You’ll balance hands‑on leadership with strategic thinking, driving financial performance while maintaining the highest standards of service, safety, and sustainability.

Responsibilities

• Leading and developing your on‑site leadership team, inspiring and empowering across Operations, Housekeeping, and the Forest Retreat.
• Delivering exceptional guest experiences that reflect our brand promise and bring the Forest Feeling to life.
• Managing budgets and P&L performance, identifying opportunities to drive profitability while maintaining quality.
• Embedding a culture of safety, care, and sustainability, ensuring compliance and promoting responsible tourism.
• Championing people development, recruitment, and succession planning to build strong, motivated teams.
• Maintaining impeccable site standards, from cabin presentation to grounds maintenance and guest facilities.

Your Skills and Experience

Essential:

• Proven leadership in a hospitality or leisure environment
• Track record of delivering strong financial results (budgeting, P&L, EBITDA)
• Exceptional communication and team development skills
• Passion for sustainability and creating memorable guest experiences
• Strong organisation, planning, and IT skills
• Full Clean UK Driving License
• As a pet‑friendly location, it is essential that you are comfortable and happy being around pets as part of the working environment

Desirable

• Experience in a similar role (holiday parks, hotels, resorts, or eco‑tourism)
• Degree or qualification in hospitality or business management
• First Aid, Food Safety, and Health & Safety certifications

Who Are Forest Holidays

At Forest Holidays, we create places for people to connect with nature, wellbeing, and each other. Our approach is guided by four core values: One Business, Keep It Simple, Grow & Learn, Sustainable Impact.

As a proud Certified B Corp, we’re part of the Forge Holiday Group alongside Sykes Holiday Cottages and Bachcare, working together to deliver holidays that are good for people, good for communities, and good for the planet.

Across our 13 UK locations, our 800‑strong team manages over 240 hectares of forest, creating spaces where people can slow down, recharge, and reconnect with the natural world.

As our General Manager we can offer you

• Generous holiday allowance – Take the time you need to recharge and enjoy a healthy work‑life balance.
• Annual STIP Company‑wide Bonus Scheme – Up to an additional 15% of your salary through our performance‑based bonus program.
• Social events and awards evenings – Celebrate success with your team.
• Pension scheme – Secure your future with our company pension.
• One full paid day to volunteer – Give back to a cause you care about.
• Subsidised meals – Discounted food when working on location.
• ❤️ Wellbeing events & activities – With a focus on your mental and physical wellness.
• Save on breaks – Enjoy up to 20% off. Friends and family also receive 15% off.
• ️ Hundreds of discounts – Save on top brands across the UK.

Reasonable Adjustments

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask, our team is happy to help.

We’re looking for a genuine, energetic, and commercially minded leader who’s passionate about people, performance, and the planet.