General Manager

BaxterStorey; Cwmbran; On-site; GBP 38,000 - 40,000; Full time

Job summary

Join BaxterStorey as General Manager at Greenmeadow Community Farm, leading a new catering operation. You will be responsible for multiple outlets, ensuring excellent service, and shaping the culinary experience within a vibrant community setting.

Benefits

28 days holiday per annum

3 volunteering days

3 days grandparent leave

24 weeks enhanced maternity leave

Bespoke training and development opportunities

Pension and life insurance

Discounts through Perkbox

Wellbeing hub & employee assistance programme

Free meals while at work

Career development opportunities

Qualifications

• Proven experience in managing high-volume operations.
• Background in event catering and team leadership.
• Strong financial management skills.

Responsibilities

• Oversee the full catering operations including multiple outlets.
• Build and lead a diverse team ensuring exceptional service.
• Manage day-to-day operations, stock control, and budget.

Skills

Leadership

Time Management

Communication

Financial Acumen

Education

Experience as a General Manager in catering

Job description

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Be Part of Something New

General Manager (Catering Operations) – Greenmeadow Community Farm

Company Description

Be Part of Something New

General Manager (Catering Operations) – Greenmeadow Community Farm

Location: Greenforge Way, Cwmbran, Torfaen, NP44 5AJ

Salary: £38k - £40k per annum + benefits!

Opening August 2025

Greenmeadow Community Farm is preparing to open its gates in August 2025, and we’re looking for an experienced and enthusiastic General Manager to lead our brand-new, multi-outlet catering operation from the ground up.

This is a rare opportunity to shape a fresh, exciting food and hospitality experience in a vibrant, family-focused setting.

Benefits:

• £38k - £40k salary (Dependent Upon Experience)
• 28 days holiday per annum
• 3 volunteering days
• 3 days grandparent leave
• 24 weeks enhanced maternity leave
• Bespoke training and development opportunities
• Pension and life insurance
• Discounts available through Perkbox benefits app (high street shops, holidays, cinema)
• Wellbeing hub & access to employee assistance programme
• Free meals while at work
• Career development opportunities and Apprenticeships for all experience levels
  
  

What makes this role exciting?

You’ll be at the heart of a diverse and dynamic catering environment, overseeing:

• A welcoming Farmshop offering local produce and artisan goods
• A lively Café Restaurant serving seasonal, farm-inspired dishes
• A stylish Barista Coffee Bar for quick, quality refreshments
• Fun and family-friendly Concessions across the site
• A buzzing Playbarn Café catering to children and families
• A wide range of Events and Hospitality, from school visits to private functions and seasonal celebrations
  
  

What we’re looking for:

• A proven leader with experience managing complex, multi-outlet catering operations
• Someone who thrives in a fast-paced, people-first environment
• A creative thinker with a passion for food, service, and community
• A hands-on manager ready to build and inspire a brand-new team
  
  

Why join us?

• Be part of an exciting new chapter from day one
• Work in a beautiful, nature-rich setting with a strong community focus
• Help shape the food and hospitality experience at one of the region’s most anticipated new attractions
  
  

Ready to build something amazing?

Apply now and be part of the Greenmeadow story from the very beginning.

Job Description

Key Responsibilities:

As General Manager, you’ll play a pivotal role in launching and leading a vibrant, multi-outlet catering operation at one of the region’s most exciting new destinations. Your responsibilities will include:

• Overseeing the full catering operation across the farm, including the Farmshop, Café Restaurant, Barista Coffee Bar, Playbarn Café, Concessions, and Events & Hospitality Spaces
• Building and leading a large, diverse team, ensuring exceptional service, safety, and hygiene standards across all outlets
• Managing day-to-day operations, including stock control, supplier relationships, menu planning, allergen management, and cost control
• Collaborating with the wider farm team to support school visits, seasonal events, private functions, and community activities
• Maintaining operational excellence across a logistically varied site, ensuring smooth service delivery and a consistent visitor experience
• Implementing and upholding food safety and quality standards (including HACCP) across all catering areas
• Delivering seamless hospitality experiences for external bookings, high-profile events, and community functions
• Driving innovation and continuous improvement, adapting to visitor feedback and evolving needs to enhance the overall food and hospitality offering
  
  

Qualifications

What We’re Looking For:

• Proven experience as a General Manager or Deputy GM in a high-volume, quality-focused environment
• A strong background in wedding and event catering—you know how to deliver under pressure
• A track record of leading, training, and motivating large teams
• Financially astute with experience in budgeting and commercial performance
• Excellent coaching, delegation, and influencing skills
• Highly organised, detail-oriented, and calm under pressure
• Empathetic and effective communicator with a solution-focused mindset
• Strong strategic thinking and critical reasoning skills
• Able to work 5 out of 7 days, including weekends and evenings as needed
  
  

Additional Information

For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve.

We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Join us, and be part of the food revolution!

BaxterStorey Values:

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

Wholeheartedly Positive

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Join us and bring your unique perspective to our team.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Food and Beverage Services

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