Gen Z Learning Content Curator

Goodwall; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading social education app in London seeks a Gen Z Learning Content Curator to manage in-app content for engaging campaigns aimed at 3 million users. The ideal candidate will have over 3 years of creative experience, leading content production that resonates with Gen Z. Strong familiarity with social media platforms like TikTok and Instagram is crucial. This role provides a creative and impactful opportunity, with competitive compensation and flexible work arrangements.

Benefits

Competitive compensation

Flexible work environment

Growth opportunities

Qualifications

• 3+ years of experience in creative roles dealing with content production.
• Proven ability to create viral video and digital content.
• Strong portfolio showing ability to convert complex ideas into engaging formats.

Responsibilities

• Oversee design and delivery of learning campaigns.
• Drive teams to deliver high-impact creative content.
• Iterate using data and performance insights to refine content.

Skills

Creative leadership

Campaign design

Storytelling

Instructional content

Social media familiarity

Tools

Adobe Creative Suite

Figma

Canva

Motion/video tools

AI-powered creative tools

Job description

About Goodwall:

Goodwall (https://www.goodwall.io) is an award-winning social education app, engaging 3 million+ youth to get skilled, certified and ready for thr future of work with top companies. We are a B Corp, and we partner with Fortune 500 companies, including Microsoft, Accenture, HP, Cognizant, PwC, IBM, Circle plus global government and the United Nations to build experiential learning content and campaigns for GenZ. Our platform helps young people globally gain the confidence, skills, and networks to achieve better livelihoods. Backed by over $25M in funding, Goodwall has been recognized as a TIME100 Top EdTech, a World Economic Forum Innovator, and featured on the cover of F@stCompany, as well as on Bloomberg, CNBC and Forbes 30 Under 30.

Your Mission:

As Gen Z Learning Content Curator, you will serve as our Editor in Chief for our in-app feeds and content. Your mission is to be in on the detail, and to oversee the design and delivery of bold, learning campaign experiences that educate, engage, and upskill a 3M+ GenZ user-base.

You’ll lead the end-to-end creative process - shaping user learning journeys and branded partner storytelling rollouts in-app. You’ll own creative briefs and production oversight, working directly with creative teams, creators, and agency partners to bring ideas to life. You will use AI tools to streamline production while maintaining originality and quality. With final sign-off on all assets, you’ll ensure everything meets the highest creative, brand, and learning standards.

You are the client-facing creative lead, you’ll be obsessed with partner KPIs and able to present sticky creative concepts and learning flows with confidence, translate feedback into clear direction, and align vision across teams. You’ll have a natural style for giving constructive feedback and will lead Goodwall’s tone and visual identity. You will iterate using data, A/B testing, and performance insights.

Overall, you are responsible for getting amazing content over the line and will achieve this by driving and galvanising teams and creators to deliver high-impact campaigns that resonate with Gen Z globally, and drive measurable learning outcomes.

What you bring:

• Creative leadership, exceptional taste and the ability to drive teams to deliver learning content.
• 3+ years of experience as a creator with experience of creative production, campaign design, storytelling, and instructional content.
• You’re a creator yourself, with firsthand experience producing viral video, digital content, or campaigns. Please share with us your social handles.
• You’re a curator, you have great taste, know what resonates with Gen Z.
• A strong portfolio that showcases ability to translate complex ideas into visual and narrative educational formats that resonate with Gen Z.
• You’re deeply familiar with TikTok, Instagram, and YouTube, and understand how to craft content that educates and inspires youth audiences.
  
  
  

Strategic & Cross-Functional Thinking

• You know how to shape end-to-end learning journeys and challenge experiences that are both fun and impactful.
• You can confidently write briefs, collate and deliver feedback across teams and agencies, present concepts to clients, and synthesize feedback across stakeholders.
• You thrive in collaborative environments, working across teams including design, product, marketing, moderation, and agency partners.
• You’re fluent in creative strategy, with a strong eye for quality and consistency across touchpoints.
  
  
  

Tools & Mindsets You Use

• Adobe Creative Suite, Figma, Canva
• Motion/video tools (e.g. Premiere, After Effects, or similar)
• AI-powered creative tools (e.g. Veo 3, ElevenLabs)
• Data and A/B testing to iterate on creative and learning outcomes Detail-oriented, agile, and self-directed in fast-paced environments
  
  
  

Great to have

• You may be a Gen Z yourself - or someone who can demonstrate deep understanding of Gen Z culture, communication styles, and content formats.
• You may be an in-house creator or creative strategist looking for a role with purpose, impact, and creative freedom.
  
  
  

What we offer:

• A company mission you can be proud of and a meaningful fulfilling opportunity and responsibility to really impact the future of the next generation.
• To leverage cutting edge technology and work alongside leading organisations to drive scale, company growth and global impact for youth.
• Autonomy to manage your time and efforts to achieve your goals.
• A challenging, fast-moving environment working with an international team, where change is constant and creativity is celebrated.
• A growth trajectory within the organisation with the potential to evolve as you acquire new skills, grow, influence and take on new responsibilities.
• Competitive compensation, equity options, a flexible work environment with a high-energy, capable global team.