GBI & Nordics Digital Media Manager

Haleon plc.; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Haleon plc. is seeking a senior digital media lead to drive social, creator and influencer marketing across GBI and Nordics.

You will turn strategy into scalable practices, partner with global AI and Discovery teams, and build strong relationships with Meta, TikTok and Google to accelerate growth. The role requires delivering measurable impact across earned, shared, owned and paid media while embedding best practices across markets, with a focus on culturally relevant activation and performance

Qualifications

• Strong experience in social media operations and creator or influencer marketing, including working with agencies and cross-functional teams to deliver activity at scale.
• Experience developing and embedding practical processes, playbooks, governance and scalable ways of working across brands or markets.
• Good understanding of social platforms, content workflows, measurement and the operational requirements of creator and influencer programmes.
• Knowledge of Search Discoverability, SEO, AI Search or emerging discovery environments is desirable but not essential, with scope to build this capability over time.

Responsibilities

• Champion a distinctive social-first approach across brands, raising the standard of creator and influencer partnerships, platform-native content and connected paid, owned, earned and shared execution.
• Turn global and regional guidance into simple, scalable operating practices for GBI and Nordic teams, enabling faster, smarter and more culturally relevant social activation.
• Build strong, collaborative relationships with key media partners, including Meta, TikTok and Google, to unlock innovation, expertise and opportunities that accelerate brand growth.
• Advance measurement across ESOP — earned, shared, owned and paid media — using insight to demonstrate impact, optimise performance and share best practice across markets.

Skills

Social media operations

Influencer marketing

Cross-functional collaboration

Measurement & analytics

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About The Role

This role will drive digital media excellence across GBI and the Nordics, with social, creators and influencers at its heart. Turn strategy into scalable ways of working that raise standards and accelerate growth. Partner with the global AI and Discovery team to embed best practice in market.

Role Responsibilities

• Champion a distinctive social-first approach across brands, raising the standard of creator and influencer partnerships, platform-native content and connected paid, owned, earned and shared execution.
• Turn global and regional guidance into simple, scalable operating practices for GBI and Nordic teams, enabling faster, smarter and more culturally relevant social activation.
• Build strong, collaborative relationships with key media partners, including Meta, TikTok and Google, to unlock innovation, expertise and opportunities that accelerate brand growth.
• Advance measurement across ESOP — earned, shared, owned and paid media — using insight to demonstrate impact, optimise performance and share best practice across markets.

Skills / Experience

• Strong experience in social media operations, creator or influencer marketing, including working with agencies and cross-functional teams to deliver activity at scale.
• Experience developing and embedding practical processes, playbooks, governance and scalable ways of working across brands or markets.
• Good understanding of social platforms, content workflows, measurement and the operational requirements of creator and influencer programmes.
• Knowledge of Search Discoverability, SEO, AI Search or emerging discovery environments is desirable but not essential, with scope to build this capability over time.

Job Posting End Date

2026-10-15

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.