Game Designer, Inception, DeepMind

Google LLC; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Google DeepMind and Inception seek a Share Game Designer to shape breakthrough experiences at the intersection of AI and gameplay. The role emphasizes core loops, player psychology, and interactive storytelling that leverage agentic AI within a production pipeline.

You will bridge machine learning research and player-facing fun, collaborating with researchers, engineers, and designers across London and Mountain View to push the boundaries of modern game design.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5 years of experience in game design, including one or more shipped commercial titles.
• Experience architecting agentic workflows and implementing generative AI models within a game production or software development pipeline.
• Experience managing experimental design projects or research and development initiatives.
• Experience with UI/UX systems or mechanics that focus on player accessibility and cognitive load management.
• Experience prototyping using industry-standard engines (e.g., Unity, Unreal) or scripting languages (e.g., C#, Python).

Responsibilities

• Inspire others with strong creative that meets the constraints of a brief.
• Build, playtest, and iterate on interactive proofs-of-concept, leveraging both traditional game engines and generative AI systems.
• Work closely with a cross-functional team of researchers, engineers, and designers to find creative solutions and achieve project goals.
• Lead design workshops and brainstorming sessions to uncover novel applications for AI across a various range of genres, from sandbox simulation to emergent narratives.
• Translate high-level AI capabilities into elegant game mechanics, intuitive player loops, and compelling interactive systems.

Skills

Game design

AI in games

Experiment design

UI/UX accessibility

Prototyping

Education

Bachelor’s degree or equivalent practical experience

Tools

Unity

Unreal

C#

Python

Job description

Share Game Designer, Inception, DeepMind

corporate_fare DeepMind place London, UK

• Bachelor’s degree or equivalent practical experience.
• 5 years of experience in game design, including one or more shipped commercial titles.
• Experience architecting agentic workflows and implementing generative AI models within a game production or software development pipeline.
• Experience managing experimental design projects or research and development initiatives.
• Experience with UI/UX systems or mechanics that focus on player accessibility and cognitive load management.
• Experience prototyping using industry-standard engines (e.g., Unity, Unreal) or scripting languages (e.g., C#, Python).

Preferred qualifications:

• Experience developing games on multiple platforms (e.g., Unity, Godot, Unreal or similar).
• Experience in Quality Assurance (QA).
• Experience in UI/UX design.
• Ability to learn new skills and adapt to changing technology and new opportunities.
• Cross-functional collaboration with excellent communication skills and ability to work across multiple teams, and be a team player.

About the job

DeepMind has long-established connections with gaming, whether through early AI-breakthroughs mastering Atari games or Starcraft, and more recent research with Genie and SIMA agents. We are looking for a Game Designer with a deep understanding of core, player psychology, and interactive storytelling to help us architect a new generation of breakthrough experiences. If you are a systems-thinker who views AI not just as technology, but as a brand-new design material, we want you on the team.

Inception runs like a startup, balancing high energy idea generation with pragmatic, clear and regularly refined operations. This collaborative, multidisciplinary group is situated primarily in London and Mountain View with collaborators across the globe. It has a sizable and different portfolio of early stage, design focused projects, with a focus on breakthrough experiences that wouldn’t be possible without AI.

About the job

DeepMind has long-established connections with gaming, whether through early AI-breakthroughs mastering Atari games or Starcraft, and more recent research with Genie and SIMA agents. We are looking for a Game Designer with a deep understanding of core, player psychology, and interactive storytelling to help us architect a new generation of breakthrough experiences. If you are a systems-thinker who views AI not just as technology, but as a brand-new design material, we want you on the team.

Inception runs like a startup, balancing high energy idea generation with pragmatic, clear and regularly refined operations. This collaborative, multidisciplinary group is situated primarily in London and Mountain View with collaborators across the globe. It has a sizable and different portfolio of early stage, design focused projects, with a focus on breakthrough experiences that wouldn’t be possible without AI.

Your mission is to design core loops, mechanics, and gameplay systems that would be fundamentally impossible without AI. You will be the creative glue bridging the gap between machine learning research and player-facing fun.

As a Game Designer, you will advocate a show, don't tell culture by translating abstract AI capabilities into tangible game prototypes. You will collaborate with cross-functional teams to define player agency, map out system dynamics, and steer creative ideation sessions that push the boundaries of modern game design.Artificial intelligence will be one of humanity’s most transformative inventions. At DeepMind, we are a pioneering AI lab with exceptional interdisciplinary teams focused on advancing AI development to solve complex global challenges and accelerate high-quality product innovation for billions of users. We use our technologies for widespread public benefit and scientific discovery, ensuring safety and ethics are always our highest priority.

We are pushing the boundaries across multiple domains. Our global teams offer diverse learning opportunities and varied career pathways for those driven to achieve exceptional results through collective effort.

Responsibilities

• Inspire others with strong creative that meets the constraints of a brief.
• Build, playtest, and iterate on interactive proofs-of-concept, leveraging both traditional game engines and generative AI systems.
• Work closely with a cross-functional team of researchers, engineers, and designers to find creative solutions and achieve project goals.
• Lead design workshops and brainstorming sessions to uncover novel applications for AI across a various range of genres, from sandbox simulation to emergent narratives.
• Translate high-level AI capabilities into elegant game mechanics, intuitive player loops, and compelling interactive systems.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.