Funeral Senior Digital & Customer Manager

Central England Coop; Leicester; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading co-operative society in the UK seeks a Senior Funeral Digital & Customer Manager to enhance digital platforms and community engagement. You will manage campaigns, lead a team, and ensure the effectiveness of marketing strategies to support our funeral business. Join us in making an impact while enjoying a competitive salary and great benefits, including retail discounts and professional development opportunities.

Benefits

Retail discounts

Holiday buy

Colleague recognition

Enhanced family friendly policies

Colleague Dividend

Paid time for volunteering

Healthcare Cashplan

Company Pension

Life Assurance

Personalised learning and development

Qualifications

• Significant experience in CRM, digital sales and web development.
• Strong analytical skills with experience in website analytics.
• Experience delivering BTL marketing campaigns.

Responsibilities

• Deliver and report on digital content and campaigns.
• Lead direct team and 3rd parties in marketing plan execution.
• Maintain and develop website functionality, content and design.

Skills

Data Analysis

Communication

Leadership

CRM Management

Education

Marketing degree

Analytics professional qualification

Tools

MS Excel

PowerBI

Adobe

Job description

What will you be doing?

Joining us as Senior Funeral Digital & Customer Manager, you’ll be delivering activity aimed at developing our digital platforms and market share growth.

You’ll own, deliver and report on our digital content and campaigns as well as taking ownership of the below-the-line marketing plan and budget.

Utilising your people management skills, you’ll be leading both a direct team as well as 3^rd parties in all aspects of creation and delivery of the plan.

You’ll be working collaboratively with our Brand, Membership, technology and Funeral commercial teams to launch and communicate all aspects of our funeral business to our members and customers.

In addition, you’ll work closely with the Operations teams in engaging in the funeral proposition, digital and marketing campaigns, as well as working with Commercial and Suppliers to secure funding/stock for Funeral campaigns.

By using data and insights, you’ll help drive awareness of our Funeral business as well as updates to our stakeholders on campaign outcomes and future forecasting. You’ll also use data to drive ongoing centrally driven communications to clients and customers (such as anniversaries and events)

With a focus on driving engagement and sales, you’ll own the colleague and members offer.

You’ll have responsibility for maintaining and developing the website’s functionality, content and design- making sure it is in line with brand guidance as well as upholding all digital design standards (such as accessibility and search engine optimisation). Additionally, you’ll maintain listings on search engines (using Yext) for Google My Business listings and review platforms.

Making a positive impact in the community is important to us, and this role will see you supporting the funeral team in driving community engagement.

How will I know if I am right for this role?

We are looking for an experienced Senior Leader who brings a background in CRM, digital sales and web platform development.

A data driven, analytical thinker, you’ll be using website analytics and reporting methodologies to help measure marketing effectiveness. You’ll ideally hold an Analytics professional qualification in addition to your Marketing degree (or similar)

Due to the collaborative nature of the role, you’ll need strong communication and presentation skills.

You’ll also need good knowledge and experience of MS Excel, PowerBI and Adobe.

Ideally you will have proven experience of delivering BTL marketing campaigns at scale.

What is in it for me?

In addition to our competitive salaries, our colleagues also benefit from:

• Retail discounts- our hub offers colleagues access to hundreds of exclusive retail discounts, savings on days out and holiday discounts.
• Holiday buy- colleagues can buy up to a week extra of annual leave each year
• Colleague recognition- we celebrate our colleague’s achievements both personally and professionally
• Enhanced family friendly policies- to help you feel fully supported during any significant life events.
• Colleague Dividend- We pay a share of our profits to eligible colleagues as a thank you for their contribution to our success.
• Paid time for volunteering- we encourage our colleagues to spend three days per year taking part in volunteering, fully paid for by us.
• Give as you earn- helping you support charities which mean something to you.
• Healthcare Cashplan- your wellbeing is important, so you’ve got the opportunity to contribute into a voluntary plan that helps pay towards a range of healthcare expenses.
• Company Pension- you can access a company pension scheme with us as well as access to Pension wellbeing information.
• Life Assurance- after an initial qualifying period, you’ll get free life assurance cover, that pays your nominated beneficiary if you die while you’re working for us.
• Personalised learning and development- with easy access to a wide range of training programmes
• We’ve got you – our new colleague wellbeing campaign, making wellbeing benefits and resources accessible and relevant to the role that you do.
• iTrent Financial Wellbeing (Wagestream)- offers something for all our colleagues, whether you want to track your finances, save some money, or access up to 50% of your earned pay flexibly in a way that suits you.
• Workflex- all of our flexible working options in one place, including our 4 day working week / 9 day fortnight and hybrid working options.

To find out more about all of these plus many more reasons to join us at Central Co-op, please visit Rewards and benefits - Central Coop (careers.coop)

Everyone is welcome here We’re happy to make reasonable adjustments so that all our candidates can show us how they’ll perform their role. There is a section in the application form where you can provide any additional information. Please use this section to include any reasonable adjustments you need, and we’ll do our best to support you through our recruitment process

Who are we?

We’re Central Co-op, a Member-owned and Member-led co-operative Society.

And with us, you’re not just a colleague, you’re a Member. You’ll own a share of the business.

You’ll be able to make a positive impact in your community, joining us in our mission to create a sustainable Society, and working alongside a team of passionate people who’ll help you grow. To find out more about working for us, visit our website www.careers.coop