Full-Funnel Marketer (Acquisition & Onboarding)

OQS Media; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading media company in London is seeking a hands-on full-funnel marketer to execute acquisition and onboarding strategies. This role involves building and optimizing campaigns across various platforms to convert readers into loyal subscribers. Candidates should have at least 2 years in marketing, with experience in subscription-based businesses and tools like GA4 and Mailchimp. Benefits include a pension scheme, discounts at the company restaurant, and more.

Benefits

Salary dependent on experience

5% Employer Contribution Pension Scheme

Generous discounts at the Company restaurant

Cycle to work scheme

Interest free season ticket loan

Qualifications

• Minimum 2 years working on acquisition or lifecycle marketing in a subscription-based business.
• Hands-on experience executing campaigns across Meta, Google Ads, YouTube.
• Practical experience building onboarding journeys that drive early engagement.
• Understanding of marketing funnels and customer journeys.

Responsibilities

• Execute the end-to-end marketing funnel for OQS titles.
• Build integrated campaigns across various platforms.
• Work with multiple teams to enhance user experience.
• Maintain structured testing programs to improve ROI.

Skills

Acquisition marketing

Lifecycle marketing

Campaign execution

Onboarding journeys

Data-driven strategy

Analytical skills

User experience design

Clear communications

Tools

GA4

Parse.ly

Campaign Monitor

Mailchimp

Customer.io

Zephr

Piano

Job description

OQS Studio is the newly formed in-house creative agency powering standout campaigns across The Spectator, UnHerd, and Apollo — in the UK and internationally. We blend editorial flair with marketing precision to grow audiences, drive subscriptions, and strengthen the reach of our titles.

We're looking for a hands-on full-funnel marketer to execute acquisition and onboarding strategy across all platforms. You'll be integral in our drive to turn curiosity into commitment — building, optimising and monitoring journeys that convert readers into loyal subscribers, from first impression to long-term retention.

What you will be doing:

• Execute the end-to-end marketing funnel across OQS titles — with particular focus on top-of-funnel acquisition and post-sign-up onboarding (days 0-30)
• Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app
• Build and continuously optimise onboarding journeys — including triggered email flows, landing pages, push notifications, and in-app content
• Work closely with product, editorial, data, and design teams to ensure a seamless, high-quality user journey
• Adhere to clear reporting frameworks to track acquisition, conversion, and LTV across channels, working towards pre defined KPIs
• Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI
• Ensure campaigns are both on-brand and optimised for performance — with a clear understanding of the nuances across titles and platforms
• Handle on-site promotions, metering journeys and offer pages
  
  

Requirements

• Minimum 2 years working on acquisition or lifecycle marketing in a subscription-based business, publisher, or DTC environment
• Hands-on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms
• Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive
• An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
• Hands-on experience with GA4, Parse.ly, Campaign Monitor/Mailchimp, Customer.io or equivalent tools
• Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates
• A creative, collaborative mindset — with a strong eye for copy, design, and user experience
• Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups
  
  

Benefits

• Salary dependent on experience
• 5% Employer Contribution Pension Scheme
• All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit
• Cycle to work scheme
• Interest free season ticket loan