Frontend Developer

Applause IT; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

A dynamic lead generation agency in the UK seeks a skilled Front-End Developer with strong UX instincts to create high-impact user experiences. The ideal candidate will develop mobile-first landing pages, lead forms, and collaborate with marketing on optimization strategies. Proficiency in Figma, Photoshop, and analytics platforms is essential, along with a solid understanding of UX principles and digital culture in the UK.

Qualifications

• Solid UX understanding-especially attention-driven layouts and form flow.
• Speed-focused mindset: fast-loading builds with minimal bloat.
• Experience using AI tools like ChatGPT to support content creation.

Responsibilities

• Develop responsive, mobile-first landing pages that drive lead capture.
• Design and implement effective lead capture forms.
• Collaborate with the marketing team to optimize layouts and flows.

Skills

UX understanding

Proficiency in design tools

Experience with AI tools

Familiarity with analytics platforms

Tools

Figma

Photoshop

Canva

Google Analytics

Tag Manager

WordPress

Webflow

Job description

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A fast-paced, digital-first lead generation agency is looking for a Front-End Developer with strong UX instincts to help build high-performing user experiences across the UK market. Specialising in the claims and finance space, this role is all about creating content that converts-from landing pages and advertorials to dynamic lead capture forms.

What You'll Do

• Develop responsive, mobile-first landing pages and microsites that drive lead capture from platforms like Google, Facebook, and TikTok.
• Design and implement effective lead capture forms, including multi-step flows and progress indicators.
• Produce simple banners, UI components, and creative assets using tools like Figma, Photoshop, Canva, or AI design tools.
• Collaborate with a tight-knit marketing team, testing and optimising layouts, copy, and flows using analytics and A/B testing.
• Keep a pulse on UK media trends-headlines, formats, topics-and reflect them in your work.
• Prioritise UX, performance, and conversions in every build.

What You'll Bring

• Solid UX understanding-especially attention-driven layouts and form flow.
• Speed-focused mindset: fast-loading builds with minimal bloat.
• Proficiency in design tools such as Figma, Canva, or Photoshop.
• Experience using AI tools like ChatGPT to support content creation or prototyping.
• Familiarity with analytics platforms (Google Analytics, Tag Manager) and heatmaps.
• A good sense of UK digital culture and user behaviour.

Bonus Points

• SEO experience that doesn't compromise conversion.
• Background in advertorials or finance/claims content.
• Understanding of CMS systems (WordPress, Webflow, custom setups) and some PHP knowledge.
• Experience in agile or test-and-iterate workflows.