Front-End Web Developer

JR United Kingdom; Reading; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A web development studio is seeking a skilled front-end developer with expertise in WordPress and a strong foundation in SEO. You will create responsive websites and play a crucial role in a collaborative team, benefiting from hybrid working and professional growth opportunities.

Benefits

Hybrid working

30 days’ paid holiday

Ongoing training & development

Qualifications

• Experience with WordPress theme development is essential.
• Strong understanding of SEO fundamentals.
• Confidant in using PHP and MySQL.

Responsibilities

• Build responsive, fast-loading websites from designs.
• Develop WordPress themes and optimise for performance.
• Collaborate with teams to ensure project success.

Skills

WordPress theme development

SEO fundamentals

PHP

MySQL

Google Analytics

Google Search Console

Tailwind

Bootstrap

Git

Accessibility standards

Job description

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Inside & Out is a web development studio based in Fife — just 30 minutes from Edinburgh. We’ve been building websites, apps, and digital tools for over 20 years, specialising in custom Laravel and WordPress projects, mobile apps, APIs, and SaaS platforms. Our clients span hospitality, education, and other forward-thinking sectors, and we pride ourselves on clean code, great UX, and long-term partnerships.

What You’ll Be Doing

• We're looking for a talented front-end developer with a good eye for detail and a solid understanding of SEO and web performance best practices.
• You’ll be translating custom designs into clean, responsive, accessible websites — mostly WordPress builds, with the occasional Laravel project.
• You’ll work closely with our creative and dev teams to bring ideas to life and ensure everything runs smoothly.

Key Responsibilities

· Build responsive, fast-loading websites from Figma designs

· Develop WordPress themes

· Collaborate with designers and backend developers to deliver high-quality sites

· Work with tools like Google Search Console and Google Analytics

· Optimise pages for performance, UX, and conversion

· Occasionally support email marketing templates and Google Ads landing pages

· Keep up to date with the latest in front-end and web marketing trends

· Collaborate on planning, share ideas, and improve how we work

Skills You’ll Need

• Experience with Tailwind or Bootstrap
• Strong WordPress theme development skills
• Confident working with PHP and MySQL
• Good understanding of SEO fundamentals (technical + on-page)
• Familiarity with Google tools (GA, GSC, Tag Manager)
• Knowledge of accessibility standards (WCAG 2.1) and Core Web Vitals
• A good eye for spacing, typography, and design consistency
• Confident using Git and task runners like Gulp/Vite
• Able to manage your own workload and contribute to team progress
• Strong communication and collaboration skills

Nice-to-Haves

• Experience with Laravel (not essential but handy)
• Basic familiarity with Google Ads or paid social landing page needs
• Working knowledge of ACF, Elementor, or Gutenberg Blocks
• Experience with conversion tracking and event tagging
• Interest in UX, UI, or CRO testing

Why Join Us?

• Hybrid working – 3-4 days in our modern Burntisland studio, 1-2 days remote
• Modern, well-equipped studio just 2 minutes from the train, bus links, and decent coffee
• 30 days’ paid holiday per year, inclusive of Scottish bank holidays.
• Ongoing training & development

We're a small team, so you'll have a say at every stage – from planning through to launch. We'll support your growth, respect your time, and trust you to do your best work.