frog - Marketing Strategy & Transformation Senior Consultant

Capgemini; Glasgow; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A global consulting firm is seeking a Marketing Strategy & Transformation Senior Consultant based in Glasgow. The role involves driving Marketing Technology transformations and delivering insights to enhance clients' marketing operations. Ideal candidates will have strong expertise in Martech and AdTech, alongside experience in digital transformation strategies. Flexible office locations include London, Manchester, or Glasgow, with competitive remuneration and benefits.

Benefits

Flexible benefits options

Variable compensation based on performance

Qualifications

• Experience in delivering Marketing Transformations.
• Ability to translate business objectives into marketing capabilities.
• Experience with marketing technology solutions.

Responsibilities

• Define modern Marketing Technology ecosystems for clients.
• Analyze and optimize Marketing Services and Martech stacks.
• Help organizations implement AI in marketing practices.

Skills

Martech knowledge

Advertising Technology understanding

Digital transformation experience

Excellent interpersonal skills

Problem-solving abilities

Tools

Adobe

Google

AI platforms like AWS

Job description

Overview

Why join frog?

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We\'re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you\'ll be joining the "pond," a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community-and the world at large.

What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Marketing Strategy & Transformation Senior Consultant to help us accelerate the growth of Martech enabled transformation and address the growing complexity of AI based Marketing solutions. The individual we are looking for must have a sound understanding of Marketing or Advertising Technology with a proven ability to shape, and deliver innovative marketing strategy programmes of work. You should have some of the following experience:

• previous relevent experience, preferably in a consultancy/agency or Industry.
• Previous experience in delivering Marketing Transformations.
• High-level understanding of MarTech or AdTech knowledge meaning you\'re capable of delivering Marketing Technology solutions to clients.
• You understand how to turn a set of business objectives into capabilities and map those capabilities to technical solutions.
• You have experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.

An overview of the role:

This role is an exciting blend of management consulting skills, mixed with Marketing Technology, Strategy and Operations.

• You will help define modern Marketing Technology and Advertising Technology (Martech) ecosystems for clients, delivering impactful solutions that improve ROI and enable their marketing strategies, whether focused on productivity, optimisation, or engagement.
• You will support your team in embedding Marketing Services and Martech capabilities alongside supporting processes, operating models, and governance frameworks.
• You will analyse and optimize clients\' Marketing Services and Martech stacks, identifying inefficiencies and designing solutions to enhance marketing operations and maximize ROI.
• You will provide objective insights into the strengths and weaknesses of products, tools, and approaches within the Marketing Services and Martech space.
• You will ensure you are informed of best practices, emerging technology trends, and innovations in digital media, data integration, data platforms, marketing automation, digital asset management, content management, and social media.
• You will help organisations unlock the potential of AI by defining pilots, scaling approaches, and embedding AI into their marketing practices.
• You will have industry experience in one or of more of: Financial Services, Consumer Products, Retail, Technology, Utilities, Telco, Public Sector.

What we look for

A good fit for this role will bring many of the skills, experience, and attributes below

• Pragmatic problem-solver - Focuses on finding practical solutions and reducing complexity to drive results.
• Proactive and flexible - Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
• Collaborative team player - Builds strong relationships and works effectively across diverse stakeholders.
• Excellent interpersonal skills - Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
• Adaptable and agile - Thrives in dynamic environments and embraces modern, agile ways of working
• It would be a bonus if you had:

• Experience working with at least one of these platform providers - Adobe, Google, Facebook, TikTok, Twitter, LinkedIn.
• Commerce platforms such as Criteo, Profitero or Edge and Shopify
• Foundational AI technology such as Mistral AI, Azure, AWS. LLaMa etc

CSR:

We\'re also focused on using tech to have a positive social impact. So, we\'re working to reduce our own carbon footprint and improve everyone\'s access to a digital world. It\'s something we\'re really serious about. In fact, we were even named as one of the world\'s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you\'ll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.

We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

About Capgemini Invent

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

More information is at available at: https://www.capgemini.com/gb-en/service/invent/