Freelance Social Media Strategist

Digital; London; Remote; GBP 100,000 - 125,000; Part time

Job summary

A digital marketing agency is seeking a Freelance Social Media Strategist to lead their Instagram efforts and enhance brand presence across multiple platforms. The ideal candidate will develop strategies for organic growth while engaging audiences in the UK and US. Responsibilities include content creation, analytics tracking, and community engagement. Excellent communication skills and a strong grasp of social media trends are essential for success in this role.

Qualifications

• Proven experience growing and managing Instagram accounts for consumer brands.
• Strong creative skills for content ideation and visual storytelling.
• Familiarity with UK and US social media landscapes.
• Solid grasp of analytics and performance metrics.

Responsibilities

• Develop and execute a social media strategy focusing on Instagram growth.
• Create and manage content tailored to UK/US audiences.
• Track performance using analytics tools and iterate strategy based on results.
• Drive community engagement through comments and trends.

Skills

Instagram account management

Content ideation

Visual storytelling

Copywriting

Analytical skills

Communication skills

Job description

Hire Digital is seeking a Freelance Social Media Strategist to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

Responsibilities

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.
• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
• Support and optimize LinkedIn and YouTube activity, ensuring cross-platform consistency.
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
• Stay on top of emerging social media trends, competitor activity, and platform innovations.
• (Future) Support paid social campaigns across Instagram and other platforms when needed.

Requirements

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience with paid social campaigns (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team.