Freelance Social Media Specialist (Sports)

JR United Kingdom; York; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Freelance Social Media Specialist who is passionate about sports to drive their social media strategy across multiple platforms. This role involves community management, content optimization, and adapting to social media trends, particularly in football, horse racing, and darts. Flexibility for evening and weekend work is expected as part of this dynamic role.

Qualifications

• Experienced in executing successful social media campaigns.
• Proficient in managing community interactions and relationships.
• Knowledgeable about sports betting regulations and promotion rules.

Responsibilities

• Implement social media strategies to boost engagement and reach.
• Manage community interactions and drive positive relationships.
• Identify opportunities within the sports landscape for engagement.

Skills

Community Management

Content Optimization

Sports Knowledge

Audience Targeting

Data Interpretation

Social Media Trends

Tools

Meta Business Suite

Twitter/X Ads

Social Media Management Tools

Job description

Social network you want to login/join with:

Freelance Social Media Specialist (Sports), york

Client: OLBG

Location:

Job Category: Other

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EU work permit required: Yes

Job Views: 6

Posted: 31.05.2025

Expiry Date: 15.07.2025

Job Description:

Overview:

We are seeking a passionate and experienced Freelance Social Media Specialist to join OLBG. As the Sports Social Media Specialist, you will execute our social media strategy across platforms like Facebook, Instagram, X, YouTube, TikTok, and Reddit to boost engagement and growth. The role requires a social native with expertise in community management, building followers, and content amplification.

This position requires strategic thinking with a deep understanding of sports, especially football, horse racing, and darts, as well as social media trends for both organic and paid campaigns. Evening and weekend work is expected.

Who We Are:

OLBG helps bettors enhance their betting experience by building a knowledgeable community, sharing expertise, and providing accessible content from members and ambassadors. We reach millions in the UK across various social media platforms and have thousands of members.

To support our growth, we seek talented individuals to join our team.

Key Responsibilities:

• Implement social media strategies to increase engagement and reach, driving growth.
• Manage community interactions, respond to followers, and foster relationships.
• Identify opportunities within the sporting social landscape to enhance engagement and brand visibility.
• Cultivate a positive online community, encouraging user-generated content.
• Stay updated with social media trends and tools, integrating them into strategies.
• Collaborate with marketing, content, and design teams for consistent messaging.
• Monitor industry trends and competitors for innovation opportunities.

Who You Are:

• Experienced in social media roles with successful campaigns and growth achievements.
• Familiar with advertising platforms like Meta Business Suite and Twitter/X Ads.
• Deep knowledge of football, horse racing, and darts, with broad sports knowledge.
• Proven success in content optimization and audience targeting.
• Knowledge of sports betting regulations and promotion rules.
• Proficient in social media management and analytics tools.
• Excellent communication skills and data interpretation abilities.
• Up-to-date with social media trends and innovations.
• Capable of managing multiple priorities in a fast-paced environment.
• Self-motivated, creative, and autonomous, with a team-oriented mindset.
• Flexible for evening and weekend work as needed.