Freelance Social Media Specialist (Sports)

Overview:

We are seeking a passionate and experienced Freelance Social Media Specialist to join OLBG. As the Sports Social Media Specialist, you will execute our social media strategy across platforms (Facebook, Instagram, X, YouTube, TikTok, Reddit) to boost engagement and growth. The role requires a social native with expertise in community management, follower growth, and content amplification.

This position demands a strategic thinker with a deep understanding of sports (football, horse racing, darts), social media trends, and both paid and organic social strategies. Evening and weekend work is required.

Who We Are:

OLBG is dedicated to helping bettors enhance their betting experience by building a knowledgeable community, sharing expertise, and providing valuable content from community members, athletes, and ambassadors. We reach millions in the UK across various social platforms and have thousands of active members.

To support our growth and content expansion, we seek talented individuals to join our team.

Key Responsibilities:

• Implement social media strategies to increase engagement and reach, driving growth.
• Manage community interactions by responding promptly to comments, messages, and mentions, fostering meaningful relationships.
• Identify opportunities within the sporting social media landscape to enhance engagement and brand visibility.
• Cultivate a positive, inclusive online community, encouraging user-generated content and participation.
• Stay updated with social media tools, trends, and best practices, integrating them into our strategy.
• Collaborate with marketing, content, and design teams for aligned messaging and branding.
• Monitor industry trends and competitors to identify opportunities for innovation.

Who You Are:

• Proven experience in social media management, with successful campaigns and growth initiatives.
• Experience with social advertising platforms like Meta Business Suite and Twitter/X Ads manager.
• Deep passion and knowledge of football, horse racing, darts, and other sports.
• Successful track record in social media growth strategies, content optimization, and audience targeting.
• Understanding of sports betting regulations and promoting gambling content responsibly.
• Strong knowledge of social media platforms and audience engagement best practices.
• Proficiency with social media management, analytics, and scheduling tools.
• Excellent communication skills, capable of creating compelling content.
• Analytical skills to interpret data and optimize performance.
• Continuous learner, staying ahead of social media trends.
• Ability to work in a fast-paced environment, managing multiple priorities.
• Self-motivated, autonomous, and a team player.
• Flexible for weekend and evening work as needed.