Freelance Social Media Specialist (Sports)

JR United Kingdom; Milton Keynes; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading company is seeking a Freelance Social Media Specialist to enhance their social media strategy across multiple platforms. The role involves managing communities and implementing strategies to boost engagement, particularly in sports like football, horse racing, and darts. Candidates should have proven experience and a passion for social media trends.

Qualifications

• Proven social media experience with successful campaigns.
• Deep knowledge of football, horse racing, and darts.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Implement social media strategies to increase engagement.
• Manage communities and respond to interactions.
• Stay updated with social media trends and tools.

Skills

Community management

Content optimization

User engagement

Analytical skills

Content creation

Tools

Meta Business Suite

Twitter Ads

Social media analytics tools

Job description

Overview:

We are seeking a passionate and experienced Freelance Social Media Specialist to join OLBG. As the Sports Social Media Specialist, you will execute our social media strategy across platforms like Facebook, Instagram, X, YouTube, TikTok, and Reddit to boost engagement and growth. The role requires expertise in community management, content amplification, and a deep understanding of sports, especially football, horse racing, and darts.

Who We Are:

OLBG is dedicated to helping bettors enhance their betting experience by building a knowledgeable community, sharing expertise, and providing valuable content from our community and ambassadors. We reach millions in the UK through various social channels and have thousands of website members.

Key Responsibilities:

• Implement social media strategies to increase engagement and reach, driving growth.
• Manage communities by responding to comments, messages, and mentions to foster relationships.
• Identify opportunities within the sporting social media landscape to promote OLBG.
• Encourage user-generated content and participation to build an inclusive community.
• Stay updated with social media trends and tools, integrating them into our strategy.
• Collaborate with marketing, content, and design teams for aligned messaging.
• Monitor industry and competitor activities to innovate and differentiate.

Who You Are:

• Proven social media experience with successful campaigns and growth initiatives.
• Experience with advertising platforms like Meta Business Suite and Twitter/X Ads.
• Deep knowledge of football, horse racing, and darts, plus other sports.
• Success in content optimization and audience targeting strategies.
• Understanding of gambling regulations related to social media promotion.
• Proficiency with social media management and analytics tools.
• Excellent communication skills and ability to create engaging content.
• Strong analytical skills for data-driven decision making.
• Passion for social media trends and continuous learning.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, proactive, and collaborative team player.
• Flexible for weekend and evening work as needed.