Freelance social-first video creator (2-3 days pw)

Wonderbly; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in personalized gift books seeks a talented social-first video content creator. The role involves planning and producing engaging videos for Instagram and TikTok to inspire self-belief in children and enhance brand storytelling. This position requires strong video production skills and the ability to analyze content performance to drive engagement.

Qualifications

• Proven experience in creating video content for Instagram and TikTok.
• Ability to conceptualize and produce polished video content.

Responsibilities

• Plan and produce videos for performance and brand channels monthly.
• Support the performance team to scale video content and drive revenue.

Skills

Video content creation

Social media content analysis

Budget management

Job description

About Us

At Wonderbly, our mission is to connect the world through our personalized gift books. We create books that inspire self-belief in children and celebrate love in all relationships. Our books have reached over ten million readers, making them the heroes of their own stories.

Wonderbly is an award-winning brand operating at the intersection of print-on-demand, personalization, and D2C e-commerce. As our business grows rapidly, we are looking for a talented social-first video content creator who can develop engaging native social videos for our audience.

Your primary responsibilities will include:

• Planning and producing new videos for performance and brand channels monthly
• Supporting the performance team to scale video content and drive revenue through video

Requirements

• Ability to conceptualize ideas and produce videos (shoot and edit)
• Experience creating polished and low-fi video content suitable for Instagram and TikTok
• Proven experience in creating video content for paid and organic social media channels, especially Instagram and TikTok
• Capability to produce native video content for Instagram and TikTok
• Skill in analyzing performance metrics and translating them into actionable edits or new concepts
• Experience collaborating with the performance team to plan content based on calendar and goals
• Ability to manage shoot plans, video creation, and budgets independently