Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

JR United Kingdom; Luton; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion and lifestyle brand seeks a Freelance Senior Digital Copywriter for a short-term contract in Luton. The ideal candidate will have extensive ecommerce writing experience and a strong grasp of SEO practices. This role offers a blend of onsite and remote work, perfect for a creative individual ready to make an immediate impact.

Qualifications

• Proven experience writing for ecommerce and digital retail.
• Fluency in SEO best practices and digital content strategy.
• Passion for storytelling and a meticulous eye for detail.

Responsibilities

• Craft compelling copy for a variety of digital touchpoints.
• Collaborate with designers and marketers.
• Ensure engaging content that drives results.

Skills

Writing for ecommerce

SEO best practices

Digital content strategy

Creativity

Job description

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Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand, luton, bedfordshire

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Client:

Lorien

Location:

luton, bedfordshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

We’re working with a globally recognised retail brand to find a talented Senior Digital Copywriter to join their dynamic in-house creative studio. This is a fantastic short-term opportunity for a seasoned digital wordsmith who thrives in fast-paced, fashion-forward environments.

In this role, you’ll be crafting compelling, on-brand copy across a wide range of digital touchpoints – from homepage content and SEO copy to email campaigns, social media, and editorial features. You’ll be a key player in shaping the voice of one of the UK’s most loved retail names, working closely with designers, marketers, and brand teams to deliver engaging content that resonates with customers and drives results.

We’re looking for someone who:

• Has proven experience writing for ecommerce and digital retail (fashion/homeware a bonus)
• Is fluent in SEO best practices and digital content strategy
• Can balance creativity with commercial impact
• Is confident working independently and collaboratively
• Has a meticulous eye for detail and a passion for storytelling

This is a 6-week contract, outside IR35, with an immediate start. You’ll be expected to work 2 days per week onsite in Watford, with the remaining 3 days remote.