Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

JR United Kingdom; Glasgow; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A renowned retail brand is seeking a Freelance Senior Digital Copywriter for a dynamic role within their creative studio. This short-term position offers the chance to create impactful copy across various digital touchpoints, requiring strong SEO knowledge and experience in ecommerce. The contract lasts 6 weeks with both onsite and remote work arrangements.

Qualifications

• Proven experience writing for ecommerce and digital retail.
• Fluency in SEO best practices.
• Ability to balance creativity with commercial impact.

Responsibilities

• Craft engaging copy for digital platforms including email campaigns and social media.
• Collaborate with designers and marketing teams.
• Shape the voice of a prominent retail brand.

Skills

SEO best practices

Digital content strategy

Ecommerce writing

Creativity

Attention to detail

Storytelling

Job description

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Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand, glasgow

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Client:

Lorien

Location:

glasgow, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Freelance Senior Digital Copywriter – Fashion & Lifestyle Brand

We’re working with a globally recognised retail brand to find a talented Senior Digital Copywriter to join their dynamic in-house creative studio. This is a fantastic short-term opportunity for a seasoned digital wordsmith who thrives in fast-paced, fashion-forward environments.

In this role, you’ll be crafting compelling, on-brand copy across a wide range of digital touchpoints – from homepage content and SEO copy to email campaigns, social media, and editorial features. You’ll be a key player in shaping the voice of one of the UK’s most loved retail names, working closely with designers, marketers, and brand teams to deliver engaging content that resonates with customers and drives results.

We’re looking for someone who:

• Has proven experience writing for ecommerce and digital retail (fashion/homeware a bonus)
• Is fluent in SEO best practices and digital content strategy
• Can balance creativity with commercial impact
• Is confident working independently and collaboratively
• Has a meticulous eye for detail and a passion for storytelling

This is a 6-week contract, outside IR35, with an immediate start. You’ll be expected to work 2 days per week onsite in Watford, with the remaining 3 days remote.