Freelance Senior Creative Strategist, Integrated (Experiential, PR, Digital)

BMF; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join BMF as a Senior Creative Strategist in London, where you'll lead strategic initiatives and craft compelling narratives that drive brand impact. In this full-time role, you'll collaborate with creative teams and clients, merging insight-driven strategies with innovative execution across diverse marketing platforms.

Benefits

Creative and collaborative environment

Supportive leadership

Diversity and inclusion culture

Qualifications

• 5-10 years in a creative, strategic, or similar role within an agency.
• Exceptional copywriting and storytelling skills.
• Proficient in Keynote and project management.

Responsibilities

• Lead the creative strategy process and integrate agency offerings into impactful solutions.
• Craft compelling narratives based on consumer research and cultural insights.
• Present strategies to clients, ensuring clear communication and alignment.

Skills

Copywriting

Storytelling

Presentation

Project Management

Cultural Awareness

Tools

Keynote

Job description

Who we are…

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. With headquarters in NYC and offices in Miami, Los Angeles, London and Hong Kong, we specialize in event design & production, brand marketing, marketing strategy, sponsorships, talent management & bookings, publicity, and social media & influencer relations. We elevate brands who seek a relevant role in cultural conversations important to their audiences; our global client roster includes Marriott International, Visa, Gucci, Jack Daniel's, SPANX, Poppi, Monkey 47, Lamborghini, Japan Airlines and more.

Who we want…

As part of our growing International team, we are seeking a Senior Creative Strategist based in London. This full-time role will collaborate closely with the Head of Creative Strategy and London-based creative, account, and production teams, delivering transformative insights, compelling creative concepts, and strategic excellence.

The Senior Creative Strategist is a strategic and highly creative role responsible for transforming client challenges into insight-driven, channel-agnostic solutions. With Key KPIs of Client Acquisition, Client Service, and Executional & Creative Excellence, this role will play a vital part in developing and presenting impactful strategies that resonate across touch points.

A hybrid thinker and doer, you will work across disciplines, integrating creativity, research, storytelling, and project management into every project. You’ll collaborate closely with cross-functional teams, crafting strategies that inspire groundbreaking creative work while ensuring alignment with client goals.

What you will do…

Strategy Development

• Develop insight-driven, BIG ideas that deliver against client briefs and drive awareness, engagement, earned attention, and sales.
• Lead the creative strategy process, integrating diverse agency offerings into cohesive, impactful solutions.

Research & Insights

• Use research to craft compelling narratives about consumers, categories, culture, and brands.
• Synthesize research into actionable insights, uncovering human truths that form the foundation for creative concepts.

Storytelling & Concepting

• Serve as a chief storyteller, crafting verbal and visual narratives that bring strategies to life.
• Architect decks in Keynote, write consumer-facing copy, and collaborate with teams to refine integrated programs.
• Develop strategies that balance innovative thinking with practical execution.

Copywriting Excellence

• Write persuasive and compelling content, from strategy documents to creative pitches.
• Edit and refine written materials to ensure clarity, creativity, and alignment with the overall strategy.

Creative Collaboration

• Work closely with the London-based creative, account, and production teams to ensure alignment and integration across projects.
• Collaborate with cross-functional teams to refine ideas and execute deliverables with precision and creativity.

Client Partnership

• Present strategies and concepts to clients, guiding them through the creative process with confidence and clarity.
• Build trusted relationships with clients, ensuring their needs are met with creativity and precision.

Project Management & Execution

• Manage multiple projects simultaneously, balancing creative priorities with logistical realities.
• Maintain quality control across deliverables, ensuring all work is aligned with client and agency standards.

Cultural Insight

• Stay abreast of category, social, and cultural trends, infusing fresh, cutting-edge ideas into your work.

You must have…

• Experience: 5-10 years in a creative, strategic, or similar role within an agency setting.
• Skills: Exceptional copywriting, storytelling, and presentation skills with a keen eye for detail.
• Tools: Proficiency in Keynote is essential; ability to create decks quickly and flawlessly.
• Mindset: A balance of creative ingenuity and business acumen, with a collaborative and proactive approach.
• Creativity: Strong understanding of both traditional and digital marketing tools, with a knack for thinking beyond the box.
• Organization: Highly skilled at managing multiple projects, tight deadlines, and cross-functional teams.
• Communication: Excellent verbal and written communication skills; adept at taking direction and elevating ideas.
• Cultural Awareness: A pulse on cultural trends and consumer behaviors, with the ability to translate these into actionable strategies.

Why BMF…

Celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations.

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we’ve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years.

BMF is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, and gender expression, religious creed, disability (mental and physical) including HIV and AIDS, medical condition, genetic information, age, marital status, sexual orientation, military and veteran status, denial of family and medical care leave, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy regarding recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

What we offer…

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• We are an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency’s core DNA.