Freelance PR Manager / Communications Manager – Real Estate/Property Marketing · Spacemade HQ, [...]

Spacemade; London; Hybrid; GBP 125,000 - 150,000; Part time

Job summary

A leading company in the real estate sector seeks a Freelance PR Manager based in London. The ideal candidate will drive B2B PR strategies, cultivate media relationships, and report on PR effectiveness. This role offers the flexibility of freelance work while being critical to Spacemade's brand presence in the market.

Qualifications

• Significant PR experience with a focus on property, real estate, or commercial workspace.
• Proven track record of securing trade and B2B media coverage in relevant publications.
• Strong relationships with key journalists and editors in the property sector.

Responsibilities

• Build and deliver a comprehensive PR strategy with clear objectives.
• Draft and distribute press materials tailored to the B2B property sector.
• Track and report on PR outcomes, linking coverage to brand goals.

Skills

Communication

Networking

Strategic Thinking

Pitching

Job description

Contract: Freelance (Retainer) , 1 day per week

Start: ASAP

Day Rate: £250–£280 (depending on experience)

Location: London-based -hybrid (in-person availability for meetings)

Don’t just play the PR game - play to win. You focus on impact, not inboxes.

You’re an experienced PR operator who thrives on autonomy, action and outcomes. You’ve got a black book full of trade journo contacts, know how to turn a site visit into a feature, and deliver consistent, high-value B2B coverage in the places that matter.

We’re looking for a seasoned freelance PR Manager to take the reins of our B2B and trade-facing press office. You’ll lead the charge in shaping and executing our PR strategy, building relationships across the property and commercial real estate media, and landing high-impact coverage that positions Spacemade at the heart of the future-of-work conversation.

This role is ideal for a commercially minded PR freelancer with a track record of success in the property, real estate, or workspace space – someone who’s just as comfortable pitching a journalist as they are reporting against a quarterly comms strategy.

What You’ll Be Doing

You'll work directly with our brand, marketing and sales leads to develop and deliver an always-on PR programme that drives awareness, relevance and credibility for Spacemade and our location sub-brands.

Create and own our PR strategy – Build and deliver a plan with clear objectives, KPIs and a compelling narrative rooted in our mission, sector, and growth ambitions.

️ Craft media content – Draft and distribute compelling press releases, feature ideas, quotes, and commentary tailored to the B2B property and real estate trade.

Lead proactive media outreach – Pitch story ideas and comment opportunities to the right journalists at the right time – and follow up with purpose.

Maintain a best-in-class press office – Manage inbound enquiries, coordinate interviews, facilitate site walk-throughs and press visits, and keep messaging consistent.

Track and report results – Measure what matters. From coverage to strategic impact, you’ll deliver regular reporting and quarterly reviews that show clear ROI.

Collaborate cross-functionally – Align with Spacemade’s wider brand and commercial objectives, feeding insights back into marketing, sales and partnerships.

Who you are…

You’re someone who’s been around the block and knows what works. You’re a confident operator, able to manage your own time, own your strategy, and get results – all within a lean freelance rhythm.

You’ll likely have:

• Significant PR experience, with a strong focus on property, real estate or commercial workspace

• A proven track record of securing trade and B2B media coverage in relevant publications

• Strong relationships with key journalists, editors and commentators in the property and real estate space

• Excellent written and verbal communication skills, including pitch writing and storytelling

• Confidence managing a press office solo – from reactive enquiries to proactive outreach

• Experience reporting on PR outcomes and linking coverage to strategic brand goals

• A resourceful, self-sufficient style and the ability to drive momentum independently

• London-based or able to attend key press meetings, site tours or events where needed

Bonus if you’ve also worked across hospitality, placemaking or future-of-work narratives.

You’ll Thrive in This Role If You...

• Know the property PR landscape inside out – and have the contacts and content to prove it

• Are energised by the freelance rhythm, working flexibly and independently with accountability for results

• Enjoy getting stuck in – strategising, writing, pitching, reporting, and everything in between

• Bring a commercial lens to PR – understanding what matters to journalists and what drives value for the business

• Feel at home at the intersection of flexible work, lifestyle, property and design

Who we are

At Spacemade, we believe that real-world connections shape our personal and professional journeys in ways unmatched by digital networks and interfaces.

This is why at each of our locations, we foster environments that make your office days feel purposeful and engaging; where mere interactions turn into meaningful connections and opportunities to learn, grow, and succeed together.
We are proud to be a certified BCorp business.

What next?

Send us the essentials:

• A short intro or cover email
  

• Your CV or LinkedIn
  

• Examples of past PR campaigns or media coverage you've secured within the property or real estate industry

• Your availability and day rate

If you’re a match, we will ask for

a quick virtual intro with our Head of People - Jose - this is super informal and lasts around 20-45 mins

submit two client references (Name, title, email)

a face-to-face with your future project lead -Coral(Senior Marketing Manager)&Anna(Head of Marketing) -this will be a deeper dive into your experience and suitability. This stage will last 30-45 mins

Ready to make an impact? Apply now.

We’re an equal opportunity employer and welcome applicants from all backgrounds. You must have the right to live and work in the UK.