Freelance Marketing Consultant

Soundlincs; East Midlands; On-site; GBP 5,000 - 8,000; Full time

Job summary

A leading company is seeking a marketing consultant to enhance the Future of the Past project. This role focuses on engaging young audiences with local heritage sites through innovative marketing strategies. The project offers an exciting opportunity to shape how these venues connect with the community. Applicants should have a strong background in heritage marketing and digital strategies, with a commitment to accessibility.

Qualifications

• Proven track record of marketing heritage sites.
• Experience in developing effective marketing strategies.
• Strong understanding of marketing to younger audiences.

Responsibilities

• Engagement and consultation with heritage sites.
• Training and presentations to stakeholders.
• Support in marketing implementation.

Skills

Engagement with heritage venues

Community marketing

Digital marketing

Content creation

Presentation skills

Commitment to accessibility and diversity

Job description

The successful candidate will aid in the promotion and development of the Future of the Past project, dedicated to connecting young people with heritage sites across Lincolnshire to secure their future.

Job Description

Lincolnshire’s heritage is rich and diverse, with a variety of heritage sites that offer valuable opportunities to explore and share stories from the past. Many of these sites already have established educational programs that cater to young people, particularly those visiting as part of their formal education. However, some venues recognise the need for improvement in attracting and engaging young people.

These heritage sites face a growing challenge: to remain relevant, they must adapt to the interests and needs of young people and families. If these venues fail to evolve, the sustainability of the heritage they protect could be at risk.

The three-year Future of the Past project aims to address this challenge by involving groups of young people, aged 11-25, in six heritage sites across the County. These young people are working alongside site staff, with support from arts and heritage specialists, to reinterpret Lincolnshire’s history through a youth perspective. The goal is to make the sites more engaging and relevant, not only for young people but also for families and other visitors.

The successful consultant or company will join the project at an exciting stage – at the beginning of its second year. SoundLincs is seeking an experienced marketing consultant or agency to collaborate with the six heritage venues involved in the project. The primary focus will be to develop and enhance the marketing strategies for these venues, making them more appealing and accessible to young people, families, and the wider public.

Job Requirements

The consultant or company must have:

• Proven track record of engaging and working with heritage venues, cultural institutions, or similar sectors.
• Experience in developing marketing strategies for similar projects or heritage sites.
• Strong understanding of the challenges and opportunities faced by heritage sites in marketing to younger, diverse audiences.
• Creative and innovative approach to marketing with the ability to deliver engaging, modern, and impactful campaigns.
• Proficiency in digital marketing, including social media management and content creation.
• Excellent writing skills for clear, concise, and compelling copy.
• Strong presentation skills for delivering training and marketing recommendations to a variety of stakeholders.
• Demonstrated commitment to accessibility and diversity in all aspects of marketing.
• Ability to ensure that marketing strategies and materials are inclusive and engage a broad audience, including young people and families
• Appropriate Insurance

Job Responsibilities

• Initial Engagement and Consultation
• Training and Presentation
• Support in Marketing Implementation
• Final Report Submission

How to Apply

The applicant should submit a quote to a maximum £7,500. The payment schedule will be agreed upon with the successful consultant. The initial contract will run from August 2025 to April 2026 with continuation subject to review for year 3.

Closing Date: 10am Tuesday 15 th July 2025

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