Freelance Marketing Automations Specialist

TN United Kingdom; Manchester; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Freelance Marketing Automations Specialist to enhance marketing campaign project management. This role involves managing Marketo operations, optimizing automated marketing programs, and collaborating with marketing teams to drive successful campaigns. The ideal candidate will possess strong technical skills in backend development and a deep understanding of data-driven marketing strategies. Join a dynamic team focused on achieving business goals through effective marketing automation and contribute to the success of a leading European company.

Qualifications

• Proven experience with Marketo and marketing automation programs.
• Strong technical skills in backend development related to Marketo.

Responsibilities

• Manage and optimize daily operational requests for Marketo operations.
• Set up and maintain automated marketing programs aligned with team objectives.

Skills

Marketo

Backend Development

Data-Driven Marketing

Campaign Optimization

Organizational Skills

Communication Skills

Job description

Job Description

TechBiz Global is a leading recruitment and software development company with a diverse, globally distributed team. We provide IT recruitment, outstaffing, outsourcing, software development, and consulting services, focusing on helping our partners achieve their business goals.

Headquartered in Germany, we serve successful clients worldwide. Our team understands the challenges of rapid growth and the IT sector, and all our offerings are built with a tech mindset.

We are seeking a Freelance Marketing Automations Specialist to support our client. In this role, you will assist the Microsoft marketing team, contributing to the improvement of European marketing campaign project management within a dynamic, successful European company.

Key Responsibilities

1. Manage and optimize daily operational requests to support global Marketo operations, ensuring smooth automation processes and troubleshooting issues.
2. Set up and maintain automated marketing programs aligned with team objectives and automation strategies.
3. Regularly review and optimize automations and reports, monitoring performance metrics and making data-driven improvements.
4. Perform data cleanup to maintain data integrity within the Marketo system.
5. Handle backend development tasks related to Marketo to enhance and customize the platform for specific business needs.
6. Collaborate with marketing teams to lead successful campaigns and share best practices.
7. Participate in exploring new features and developments to improve Marketo usage across the group.

Ideal Candidate Profile

• Proven experience with Marketo, including setup and maintenance of marketing automation programs.
• Strong technical skills in backend development related to Marketo.
• Knowledge of data-driven marketing and campaign optimization.
• Understanding of full-funnel demand generation strategies.
• Interest in technical processes and aspects.
• Excellent organizational, communication, and collaboration skills.
• Ability to work independently and within a team.