Freelance Content Writer

JR United Kingdom; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An innovative firm is seeking a freelance Content Writer to join their dynamic team in London. This role involves crafting compelling blog articles, optimizing web content, and creating engaging email campaigns to connect with homeowners. You'll leverage your strong research skills and understanding of SEO to produce content that is both informative and engaging. With a focus on collaboration and creativity, this position offers the chance to contribute to a mission-driven company that values clarity and quality in all its communications. If you're passionate about writing and eager to make an impact in the home renovation industry, this role is perfect for you.

Qualifications

• Experience in content writing or journalism is essential.
• Strong research skills and ability to simplify complex topics.

Responsibilities

• Write engaging blog and website content aligned with SEO strategies.
• Collaborate with teams to support campaigns and content planning.

Skills

Content Writing

SEO Knowledge

Research Skills

Copywriting

Generative AI Tools

Education

Degree in Journalism or Related Field

Tools

Google Search Console

Semrush

Job description

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Resi is currently hiring for a freelance Content Writer to join our team on a monthly rolling contract basis. This role is based at our office in Oval, London for three days a week, with the potential to extend to five days a week - including two days remote.

We are Resi, the UK’s largest residential architecture platform, using tech to transform the design and construction industry for homeowners. Our ambitions are huge, our mission is to bring peace of mind to millions of stressed renovators. Marketing is essential to making that happen, and this role will help shape and implement both the strategies and the hacks that get us there.

We are looking for a confident and capable writer to support the delivery of our SEO and content strategy. You will write blog articles from scratch, optimise website copy based on clear briefs and keyword guidance, and create email content designed to engage homeowners and drive action.

You won’t be expected to create our SEO strategy, but you will play a key role in executing it. You will use AI-assisted workflows to help scale production and apply your editorial judgement to ensure all content is accurate, engaging and effective.

This role suits someone with strong research skills, a clear and accessible writing style, and the ability to simplify complex topics. You will collaborate with internal teams, interpret data to shape your work, and create content that is not only optimised for search, but genuinely useful to homeowners.

Key Responsibilities

• Write website and blog content in line with our SEO guidelines and pre-defined strategy.
• Conduct thorough research using internal input, data and independent sources.
• Create clear, engaging email copy for a range of formats, including automated flows (e.g. onboarding, nurture sequences) and one-off campaigns or newsletters.
• Use AI tools to support content drafting and repurposing, then refine and quality check for accuracy, clarity and SEO compliance.
• Ensure consistency in tone, style and structure across all content.
• Collaborate with the content and social team to support campaigns and calendar planning.

We would love to hear from you if...

• You have experience in content writing, copywriting, journalism or a similar role.
• You are a strong researcher who can turn complex topics into clear, accessible content.
• You understand SEO and know how to apply it across different content formats. Experience with keyword research, SEO tools such as Google Search Console or Semrush, and broader optimisation techniques is a bonus.
• You are experienced with generative AI tools and prompts to help create content, but rely on your own judgement to refine, optimise and finish it.
• Experience writing automated email sequences that guide users, nurture leads or drive action is a bonus.
• You care about clarity, accuracy and polish, and you always submit copy that is ready to go.
• You work well with others, ask smart questions and take ownership of your deadlines and deliverables.

Our Employer Statement

At Resi, we empower you to work differently and accelerate your career growth. Our success stems from our talent, and we are committed to ensuring our people are treated with the same level of respect and care as our customers. We aim not just to lead the industry, but to be the best place to work. Our collaborative, transparent and diverse culture, with a heavy focus on personal development, means that we do not just grow homes, we grow people too.

Resi is an equal opportunity employer. We seek curious, creative and kind individuals to power our mission. Our culture thrives on innovation and inclusivity. We welcome people from all backgrounds, with different perspectives, ideas and experiences, to work with us. Together, we can make a direct impact on the wellbeing and happiness of millions of homeowners.

Ready to bring order and process to a fast paced environment while shaping the future of home renovations? We would love to hear from you.