Freelance Consultant, Content Strategist

Two Circles; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading sports agency in London seeks a midweight content strategist to define content roles across digital platforms and analyze audience behaviors. The ideal candidate has a strong background in content strategy for digital and social platforms, understands user experiences, and has a passion for sports. This role offers the opportunity to shape innovative strategies that resonate with fans and help grow brand engagement.

Qualifications

• Experience developing content strategy for digital and social platforms.
• Understanding of how content should be gated versus available for free.
• Understanding of narrative and structure in content.

Responsibilities

• Help define content roles across digital and social platforms.
• Work with teams to create persistent content experiences.
• Analyze audience behavior to align strategies with business goals.

Skills

Content strategy development

Understanding of digital platforms

Editorial mindset

User behavior analysis

Creativity

Job description

We are Two Circles. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing - the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. We use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues.

Our content team connects brands with audiences through compelling storytelling, predominantly through social media and advises our clients on areas of content Performance. We look after an amassed community of over 600 million followers across some of the biggest sports organisations in the world. Our award-winning in-house team spans Strategy, Insights, Studio and Production.

This is a fantastic opportunity for a smart, dynamic and ambitious person interested in working for sport's most exciting agency at our London office.

Following a series of client wins, we're looking for someone to come in and support our content strategy team, a cross-business function of strategists and creatives. You'll help us continue to define what great looks like in owned content strategy - across websites and apps, and how operated social platforms support them - for some of the biggest sports rightsholders in the world.

You're a midweight content strategist, ideally with a mix of agency and publisher or platform experience. You understand content ecosystems - not just how content is made, but how it moves audiences, and what makes it appealing to users. You're comfortable dipping between editorial thinking and product experience, and know what makes great platforms sticky.

What you'll be doing

• Helping define the role of content across operated and owned digital/social platforms - from article formats and video output to personalised feeds and other compelling digital products
• Working with teams to build persistent content experiences - not just one-off campaigns - that encourage repeat visits, registrations, or deeper interaction
• Shaping editorial propositions that sit across social, websites, apps and OTT products
• Analysing what makes audiences move - from social to site, or app to action - and supporting strategies that align to business goals like sign-up, watch, and retention
• Helping frame the value exchange about what users expect from owned spaces, and how to communicate that to dissenting stakeholders
• Working with our insights team to ask questions they might not have thought of - and make better decisions based on how content is performing, and how users interact with it

Must Haves:

• Experience developing content strategy for digital and social platforms, with a clear point of view on what makes content valuable, usable and discoverable
• A good perception on what and why content should be gated on owned channels, versus made available for free across social channels
• An editorial mindset - you understand narrative and structure how and why those elements shape user experiences
• A good understanding of how social and search drives behaviour, and how to design owned spaces that capitalise on that interest
• Curiosity about how users behave - and a desire to help shape experiences that reflect those patterns and expectations
• An interest in consumer behaviour and cultural trends, using these to shape innovative strategies
• While experience working at a sports rightsholder, agency or publisher is not required, a demonstrable understanding of the role that sport plays in people's lives and a passion for sport is