Freelance B2B Copywriter

We’re an award-winning Social Media agency based in the UK, working across a mix of consumer and B2B brands. On the B2B side, our clients include industry B2B giants who trust us to bring complex messages to life across social media and digital platforms.

We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.

Role overview

We're looking for our next expert B2B Copywriter. You will join our lively team in Great Portland Street, it is a hybrid role. You will create compelling content for some of the world’s most respected industry leaders.

As a B2B Copywriter at Cubaka, you will be:

• Tone of Voice Architect: Helping define and maintain distinctive tone of voice guidelines for B2B clients, and delivering compelling copy that consistently reflects them.

• Strategic (with a flair for words): Writing channel-specific copy for LinkedIn, X, YouTube, and industry-specific platforms. From thought leadership to whitepaper promotions, you’ll create content that speaks directly to business audiences.

• Insight-Driven Storyteller: Translating technical or complex ideas into clear, engaging, and strategically sound content that resonates with industry professionals and decision-makers.

• Creative Campaign Collaborator: Partnering with strategists and designers to develop campaign messaging that brings B2B brand stories to life across paid, earned, and owned media.

• A Stickler for Accuracy: Observing brand guidelines while elevating copy with polish, accurate, and credible storytelling.

• Ideas Generator: Contribute original content ideas for clients across multiple verticals – from chemicals to packaging – always looking to push the creative envelope.

You will bring:

• 3+ years B2B copywriting experience – ideally in an agency setting.
• Experience writing across formats – from social posts to longer-form content like blog intros, guides, or whitepaper headlines.
• An understanding of how social works in the B2B space, especially on LinkedIn and X.
• A strategic brief and shape it into compelling narratives.
• Initiative taking, collaborative approach, and will have a thoughtful editorial eye
• Excitement to shape and evolve the B2B tone of voice for global brands.

And in return, Cubaka offers:

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox - A rewards, perks and benefits platform
• Auto-enrolment pension (retirement benefit), with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, quarterly performance reviews
• Choice of company: Apple MacBook Pro or PC
• Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
• Charity opportunities within working hours

Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.