Freelance Account Director, Influencer

Global Sports Jobs Limited; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

THE·TEAM is seeking an Account Director to join its Influencer department. You will lead a portfolio of Global and EMEA accounts, providing strategic direction across creator marketing programmes and overseeing campaign delivery.

Working closely with internal specialists across strategy, creative, production, paid media and account teams, the Account Director will champion best-in-class creator marketing and help shape the future direction of the Social & Influencer offering.

Qualifications

• 7-9+ years' experience in influencer, creator marketing or social media.
• Proven experience managing senior client relationships and strategic advisory.

Responsibilities

• Own a portfolio of Global and EMEA client accounts as senior strategic lead.
• Build and maintain strong senior client relationships with strategic guidance.
• Lead development of integrated creator marketing strategies and present recommendations to stakeholders.
• Identify opportunities for organic account growth and drive profitability with budget management.
• Oversee delivery of multiple creator campaigns on time, within budget and against KPIs.
• Provide senior oversight across planning, negotiations, content development, approvals and reporting.
• Lead creator strategy across accounts and guide partnerships, negotiations and relationships.
• Advise clients on measurement frameworks, paid amplification and licensing.
• Lead and develop a team of Creator Managers.
• Ensure robust campaign reporting and governance across the business.

Skills

Influencer marketing

Strategic leadership

Client management

Budget management

Team leadership

Campaign delivery

Creator partnerships

Tools

CreatorIQ

Job description

About the Role

THE·TEAM is seeking an Account Director to join its Influencer department. The successful candidate will lead a portfolio of Global and EMEA accounts, providing strategic direction across creator marketing programmes and overseeing campaign delivery. Working closely with internal specialists across strategy, creative, production, paid media and account teams, the Account Director will champion best-in-class creator marketing and help shape the future direction of the Social & Influencer offering. This is a freelance position until December 2026.

Key Responsibilities

• Own a portfolio of Global and EMEA client accounts, acting as the senior strategic lead and trusted advisor.
• Build and maintain strong senior client relationships, providing strategic guidance that aligns creator marketing activity with wider business objectives.
• Lead the development of integrated creator marketing strategies, ensuring campaigns are insight-led, innovative and commercially effective, and present strategic recommendations and business reviews to senior stakeholders.
• Identify opportunities for organic account growth, incremental revenue and new business, and drive account profitability through effective budget management, resource planning and commercial decision making.
• Oversee the successful delivery of multiple creator campaigns across clients and markets, ensuring they are delivered to the highest standard, on time, within budget and against agreed KPIs.
• Provide senior oversight across campaign planning, creator selection, negotiations, content development, production, approvals and reporting, collaborating with internal teams across creative strategy, production, social, paid media and analytics.
• Lead creator strategy across accounts, identifying culturally relevant opportunities and best-in-class talent, and provide senior guidance on creator partnerships, negotiations, contracting and relationship management.
• Advise clients on measurement frameworks, paid amplification, whitelisting, licensing and creator content optimisation.
• Lead, mentor and develop a team of Creator Managers and Senior Creator Managers, fostering a collaborative, high-performing culture and supporting resource planning, workload management and team utilisation.
• Ensure robust campaign reporting with actionable insights, oversee project financials including forecasting, budgeting, profitability and invoicing, maintain high standards of project management and governance, and champion best practice and knowledge-sharing across the business.

Required Experience & Qualifications

• 7-9+ years' experience in influencer, creator marketing or social media, with significant experience leading global client accounts.
• Proven experience managing senior client relationships and acting as a strategic advisor.
• Demonstrated success delivering integrated creator marketing campaigns for major global brands.
• Experience identifying and securing account growth opportunities through strategic recommendations.
• Strong commercial awareness with experience managing campaign budgets, forecasting and profitability.
• Excellent leadership experience, including managing, mentoring and developing high-performing teams.
• Deep understanding of the creator economy and major social platforms including Instagram, TikTok, YouTube, Facebook, X, Twitch and Snapchat.
• Strong network across creators, talent agencies and the wider creator ecosystem.
• Excellent strategic thinking, communication and presentation skills.
• Highly organised with the ability to oversee multiple complex workstreams simultaneously.
• Strong problem-solving skills and confidence making decisions in fast-paced environments.
• Comfortable working cross-functionally across strategy, creative, production and client services teams.
• Passionate about social culture, creators and digital innovation.

Preferred Skills

• Experience working with paid social, whitelisting, licensing and creator measurement platforms such as CreatorIQ is highly desirable.
• Interest and experience in sport, particularly football and sports partnerships, including experience activating sports partnerships through creators, is highly desirable but not essential.

About the Company

THE·TEAM operates at the epicentre of sports, music and entertainment, serving talent, brands and properties on a global scale, and is headquartered in Los Angeles with a presence spanning 28 countries and more than 70 cities. THE·TEAM is a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. THE·TEAM is a longstanding leader in the influencer and content space, delivering award-winning global campaigns and solving business challenges through culture, creativity and creator-led storytelling.