FreeBets Manager

JR United Kingdom; United Kingdom; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An innovative company in the online gambling sector is seeking a strategic Site Manager to elevate Freebets.com to new heights. This role involves leading a talented team to create expert-driven content and robust SEO strategies, ensuring the site becomes a household name among sports bettors. With a majority remote-first hybrid work model, the company fosters collaboration across global teams while allowing flexibility. Join a dynamic environment where your ideas and leadership can drive significant growth and success in a rapidly evolving industry.

Benefits

Employee Stock Purchase Program

Comprehensive private Healthcare Insurance

Flexible work environment

Hardware and software provided

Regular company events

Qualifications

• 5+ years in a senior content or SEO role within the gambling industry.
• Experience in transforming content sites into trusted consumer destinations.

Responsibilities

• Lead content, SEO, and brand strategy for Freebets.com.
• Drive performance through data-led decisions and high-impact SEO strategies.

Skills

SEO Leadership

Content Strategy

Data Analysis

Brand Building

Project Management

Education

Bachelor’s or Master’s degree in Marketing

Tools

Google Analytics (GA4)

Search Console

Ahrefs

Semrush

Job description

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Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused site Casinos.com, BonusFinder.com and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, BetArizona and popular consumer facing subscription brands such as OddsJam and RotoWire. Additionally, Gambling.com Group provides B2B services through OpticOdds, further solidifying its position in the industry.

As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring seamless collaboration and effectiveness where needed. With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a "think local, act global" mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team. Are you ready to take the next step in your career?

We’re looking for an experienced, strategic, and data-led Site Manager to lead the next stage of growth for Freebets.com – one of the UK’s most recognised sports betting affiliate websites.

In this role, you'll lead the content, SEO, and brand strategy for Freebets.com – ensuring it becomes a household name among sports bettors and the go-to resource for trusted, expert-led advice on where to bet. You'll work cross-functionally across CRO, Product, Design, PR, Social, and Email teams to grow authority, relevance, and conversion across all user touchpoints.

Responsibilities:

• Own and evolve the site vision and roadmap – driving performance across content, SEO, and brand.
• Build Freebets.com into a trusted, recognisable brand in the sports betting space through thoughtful, helpful, and expert-driven content experiences.
• Deliver high-impact SEO strategies that scale internationally and adapt to changing SERP dynamics and user intent.
• Lead data-led decisions – analysing performance, identifying opportunities, and adapting tactics to grow traffic, engagement, and revenue.
• Collaborate with PR, Social, and Email teams to amplify the brand, ensuring a consistent tone of voice and presence across channels.
• Work hand-in-hand with Product, Design, and CRO teams to improve user journeys, test new ideas, and deliver a seamless, high-converting experience.
• Champion quality, trust, and authority – ensuring all content meets high editorial standards and Google’s E-E-A-T guidelines while also setting Freebets.com apart from the competition with original, insightful, and user-first experiences.
• Develop site monetisation strategies – including promotional content, call-to-actions, and campaign planning with commercial teams.
• Manage, mentor, and grow a high-performing team across editorial, SEO, and content production.
• Play a pivotal role in shaping the future of a major affiliate brand with strong foundations and global ambitions.
• Join a high-calibre team of specialists in content, SEO, design, PR, and product – all focused on innovation and growth.
• Autonomy and support to shape your strategy and see it through – we back good ideas.

Requirements:

• Proven experience in a senior content or SEO leadership role at a top affiliate, publisher, or betting brand.
• A brand-builder’s mindset and track record – demonstrating the creativity and executional skills that transform a content site into a trusted consumer destination.
• A track record of delivering significant YoY organic traffic and conversion growth.
• Deep knowledge of Google's organic ecosystem, affiliate models, and the content strategies that move the needle.
• Experience working cross-functionally with commercial, creative, tech, and performance marketing teams.
• Strong understanding of sports and betting audiences – from casual bettors to high-intent players.
• Comfort working with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush etc.), and translating insights into action.
• A team-first, results-driven approach with strong leadership and mentoring capabilities.
• Excellent communication, leadership, and project management abilities.
• Ability to manage several projects simultaneously.

Experience & Education:

• Bachelor’s or master’s degree in marketing, Business, or a related field.
• 5+ years of experience preferably in the gambling, betting, or gaming industry.
• Employee Stock Purchase Program
• Comprehensive private Healthcare Insurance
• Flexible work environment with the option for remote work
• Hardware and software
• Regular company events, including seasonal parties and sports & social outings.