Franchise Retail & Marketing Manager UK & IE (FTC)

NBCUniversal; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

NBCUniversal seeks a Franchise Retail & Marketing Manager for a 9-month maternity cover in London. The role focuses on developing franchise management and retail marketing strategies to drive revenue and maintain consumer relevance across stores. This position involves collaborative work within a talented team, making a tangible impact on marketing activations.

Qualifications

• Experience in brand marketing within entertainment industry.
• Knowledge of UK retail business and marketing tactics.
• Ability to collaborate with internal stakeholders.

Responsibilities

• Execute franchise marketing plans to support business goals.
• Develop relationships with retail accounts to enhance product placement.
• Manage retail marketing programs across various channels.

Skills

Brand Marketing

Retail Marketing

Sales

Negotiation

Communication

Relationship Building

Job description

Franchise Retail & Marketing Manager UK & IE (FTC)

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

This role is a 9-Month Maternity Fixed-Term Contract within our Universal Products & Experiences (UP&E) division.

You will be responsible for two distinct job responsibilities: Franchise Management and Retail Marketing. You will be responsible for executing franchise and retail marketing plans with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP).

Additionally, this role will implement short- and long-term retail channel strategies, delivering annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities.

The role will work as part of the local Consumer Products team, supporting the overall business objectives and the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.

• Execute territory specific franchise marketing activations to support UP&E while creating demand value and awareness
• Support cross-divisional symphony programs with other NBCUniversal business units
• Inspire licensees and retailers through engaging brand and retail presentations
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
• Support the management of mall/retail activations and costume character appearances in markets

Retail Marketing, planning and execution:

• Take ownership of retail accounts; developing, maintaining and driving relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through
• Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc
• Proactively conceptualize and develop cross promotions with other Universal divisions
• Remain competitively aware of competitors’ retail programs & share best practices/results
• Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
• Approve all retail marketing submissions from licensees, agents or retailers under the Senior Manager supervision
• Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
• Proactively drive new business retail opportunities, seeking out new routes to market for our partners products and IPs

Qualifications

About You

• Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
• Influential - Proven ability pitching and negotiating skills with the ability to close deals
• Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive.
• Resilient – not afraid to fail, getting back up and keep putting in the effort.
• Confident being self – brings full personality and interests to work.
• Light-hearted – a sense of humour, dealing patiently with frustrations.
• Passionate – energetic, engaged, positive and desiring to make a difference.
• Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change.
• Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
• Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently.
• Sociable – actively develops relationships, making time to get to know people. Easy-going and fun.

Skills / Qualifiction Requirements

• Brand Marketing experience within licensing, retail/trade marketing role ideally within an Entertainment company
• Experience of UK retail business including retail marketing tactics, promotional partners and consumer products
• Strong relationship builder
• A proactive and tenacious approach to their role
• Ability to collaborate and communicate effectively and consistently with senior management, internal stakeholders and colleagues
• Good communication & presentation skills combined to a capacity to create impactful decks
• Sales and negotiation skills
• Able to work in a matrix organization
• A brand builder and commercial thinker
• Proven track record of hitting targets and delivering growth on a competitive landscape

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

About the company

NBCUniversal is primarily involved in the media and entertainment industry.

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