Franchise Marketing Manager

www.findapprenticeship.service.gov.uk - Jobboard; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in the UK is seeking a Franchise Marketing Manager to lead email campaigns and enhance customer engagement. The role requires a minimum of 3 years’ marketing experience, excellent copywriting skills, and strong project management ability. Benefits include access to training programs and a company pension scheme. This is a great opportunity to grow in a reputable organization.

Benefits

Access to training programs

Company pension scheme

Employee discount

Qualifications

• Minimum 3 years of experience in marketing, customer communications, or engagement strategy.
• Excellent copywriting skills with a keen eye for tone, grammar, and brand voice.
• Strong project management skills and the ability to handle multiple campaigns simultaneously.
• A proactive and creative mindset, with the ability to analyse performance metrics.

Responsibilities

• Lead the end-to-end development and execution of email campaigns.
• Design detailed customer journey flows with actionable trigger points.
• Develop and deliver customer lifecycle engagement campaigns.
• Optimise content across all digital platforms in line with brand style and tone.

Skills

Marketing experience

Copywriting skills

Project management

Analytical mindset

Job description

Franchise Marketing Manager

Hours: To be discussed
Salary: Negotiable, depending on experience
Location: Northampton
Ref: 28727

This is working for one of the UK’s largest car dealership groups, operating since 1908 with over 50 branches nationwide. They are an official franchised dealer for many of the country’s top car and commercial vehicle brands, including Ford, Kia, Mazda, and Vauxhall.

Franchise Marketing Manager Role

- Lead the end-to-end development and execution of email campaigns, including concept creation, collaboration with designers, audience segmentation, and delivering tailored communications to drive impactful engagement.
- Design detailed customer journey flows with actionable trigger points to increase engagement and conversion. Collaborate closely with the experienced Marketing Manager to implement automated communication workflows.
- Develop and deliver customer lifecycle engagement campaigns, including promotions, seasonal initiatives, and automated communications.
- Optimise content across all digital platforms in line with brand style and tone of voice—including organic social media, email, blogs, news, tools, video, audio, and other digital assets.

Key Requirements

- Minimum 3 years of experience in marketing, customer communications, or engagement strategy.
- Excellent copywriting skills with a keen eye for tone, grammar, and brand voice.
- Strong project management skills and the ability to handle multiple campaigns simultaneously.
- A proactive and creative mindset, with the ability to analyse performance metrics and adjust campaigns accordingly.

Company Benefits

- Access to training programs
- Company pension scheme
- Employee discount

Any applications will be 100% confidential.

Octane Recruitment is a leading recruitment agency specialising in Automotive, Motor trade, Engineering, OEM and various related industries.

We are recruiting across the UK for Vehicle Technician, Vehicle Mechanic, Commercial Vehicle Technician, Diagnostic Technician, Senior Technician, Master Technician, Mobile Vehicle Technician, PDI Technician, Prep Technician, MOT Tester, Fast Fit Technician, LCV Technician, Light Commercial Technician, HGV Technician, Bus Technician, LGV Technician, HGV Engineer, HGV Mechanic, HGV Fitter.

Octane Recruitment covers a variety of different sectors including Technical, Mechanical, Engineering, Sales, Service, Aftersales, Bodyshop, Fleet & Rental Management, Accounts, Finance, Marketing, & Payroll, Managerial, Logistics, Parts, Administration, Call Centre / Contact Centre, Senior Appointments, Head Office Positions, and Confidential Appointments.