Fractional Marketing Manager

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 30,000 - 45,000; Part time

Job summary

A dynamic independent bakery seeks a Fractional Marketing Manager to lead their marketing strategy. This creative, part-time role focuses on enhancing brand visibility and customer engagement, leveraging both digital and local marketing strategies. Ideal candidates will bring over 5 years of marketing experience, particularly in food and small business contexts, to drive online and in-store sales.

Qualifications

• 5+ years of marketing experience, ideally in food, hospitality, or small business.
• Confident in both digital and offline marketing.
• Proficient in content creation and copywriting.

Responsibilities

• Create and implement marketing strategies that align with business goals.
• Manage digital presence across Instagram, Facebook, and TikTok.
• Organize participation in local events and build partnerships.

Skills

Digital marketing

Content creation

Social media strategy

Community-based marketing

Copywriting

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Social network you want to login/join with:

Fractional Marketing Manager, west midlands

col-narrow-left

Client:

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

1

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

We’re an independent bakery known for our handmade flatbreads, we craft each product daily using premium ingredients and traditional baking techniques. Our aim is to celebrate authentic flavors while inviting a diverse community to enjoy the food and culture we love.

We’re seeking a creative, hands-on Fractional Marketing Manager to lead our marketing strategy and execution. This part-time role involves working closely with the owner and operations team to grow brand visibility, increase foot traffic, boost online sales, and foster customer loyalty—across both digital and in-store touchpoints.

Key Responsibilities

• Create and implement a seasonal, flexible marketing strategy that aligns with business goals.
• Monitor marketing effectiveness and adapt strategies based on insights and data.

Digital Marketing

• Manage and grow our presence across Instagram, Facebook, and TikTok.
• Coordinate and execute email campaigns (newsletters, offers, product launches).
• Maintain and optimize the website and online ordering channels (e.g. Deliveroo).
• Launch and manage paid advertising campaigns on Meta and Google platforms.

Local & In-Store Marketing

• Design and deliver in-store campaigns (signage, seasonal displays, POS).
• Build partnerships with local businesses, schools, and community groups.
• Organize participation in local events, food markets, and festivals.
• Oversee print materials including packaging, flyers, and signage.

Brand & Content

• Maintain consistent visual and brand messaging across all platforms.
• Develop original, engaging content such as behind-the-scenes stories and product spotlights.
• Coordinate with external creatives including designers, photographers, and videographers.

About You

• 5+ years of marketing experience, ideally in food, hospitality, or small business settings.
• Confident in both digital and offline marketing approaches.
• Deep understanding of local and community-based marketing.
• Proficient in content creation, copywriting, and social media strategy.
• Self-motivated and comfortable working independently.
• Experienced with platforms such as Meta Ads Manager, Google Ads, and Google Analytics.