Fractional Marketing Manager

JR United Kingdom; Plymouth; On-site; GBP 30,000 - 45,000; Part time

Job summary

An independent bakery is seeking a creative Fractional Marketing Manager to lead marketing strategy and execution. This part-time position involves boosting brand visibility through online and local channels, requiring a balance of digital and in-store marketing efforts. Ideal candidates will have significant experience in marketing, particularly within food or hospitality, and a strong community-focused approach.

Qualifications

• 5+ years of marketing experience in food, hospitality, or small businesses.
• Self-motivated and comfortable working independently.
• Confident in both digital and offline marketing approaches.

Responsibilities

• Create and implement a flexible marketing strategy.
• Manage and grow presence across social media platforms.
• Organize local marketing initiatives and partnerships.

Skills

Digital Marketing

Content Creation

Social Media Strategy

Copywriting

Community-based Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

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We’re an independent bakery known for our handmade flatbreads, we craft each product daily using premium ingredients and traditional baking techniques. Our aim is to celebrate authentic flavors while inviting a diverse community to enjoy the food and culture we love.

We’re seeking a creative, hands-on Fractional Marketing Manager to lead our marketing strategy and execution. This part-time role involves working closely with the owner and operations team to grow brand visibility, increase foot traffic, boost online sales, and foster customer loyalty—across both digital and in-store touchpoints.

Key Responsibilities

• Create and implement a seasonal, flexible marketing strategy that aligns with business goals.
• Monitor marketing effectiveness and adapt strategies based on insights and data.

Digital Marketing

• Manage and grow our presence across Instagram, Facebook, and TikTok.
• Coordinate and execute email campaigns (newsletters, offers, product launches).
• Maintain and optimize the website and online ordering channels (e.g. Deliveroo).
• Launch and manage paid advertising campaigns on Meta and Google platforms.

Local & In-Store Marketing

• Design and deliver in-store campaigns (signage, seasonal displays, POS).
• Build partnerships with local businesses, schools, and community groups.
• Organize participation in local events, food markets, and festivals.
• Oversee print materials including packaging, flyers, and signage.

Brand & Content

• Maintain consistent visual and brand messaging across all platforms.
• Develop original, engaging content such as behind-the-scenes stories and product spotlights.
• Coordinate with external creatives including designers, photographers, and videographers.

About You

• 5+ years of marketing experience, ideally in food, hospitality, or small business settings.
• Confident in both digital and offline marketing approaches.
• Deep understanding of local and community-based marketing.
• Proficient in content creation, copywriting, and social media strategy.
• Self-motivated and comfortable working independently.
• Experienced with platforms such as Meta Ads Manager, Google Ads, and Google Analytics.