Fractional Marketing Manager

JR United Kingdom; Belfast; On-site; GBP 15,000 - 23,000; Part time

Job summary

A leading bakery in Belfast is looking for a Fractional Marketing Manager to enhance their marketing strategies and foster community engagement. This part-time role will involve both digital and local marketing efforts, driving brand visibility and sales while cultivating customer loyalty. Ideal candidates will have significant marketing experience, and expertise in social media and content creation.

Qualifications

• 5+ years of marketing experience in food or hospitality.
• Confident in digital and offline marketing.
• Self-motivated and independent worker.

Responsibilities

• Create and implement a flexible marketing strategy.
• Manage and grow social media presence across platforms.
• Oversee local in-store marketing campaigns.

Skills

Content creation

Social media strategy

Copywriting

Community-based marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

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We’re an independent bakery known for our handmade flatbreads, we craft each product daily using premium ingredients and traditional baking techniques. Our aim is to celebrate authentic flavors while inviting a diverse community to enjoy the food and culture we love.

We’re seeking a creative, hands-on Fractional Marketing Manager to lead our marketing strategy and execution. This part-time role involves working closely with the owner and operations team to grow brand visibility, increase foot traffic, boost online sales, and foster customer loyalty—across both digital and in-store touchpoints.

Key Responsibilities

• Create and implement a seasonal, flexible marketing strategy that aligns with business goals.
• Monitor marketing effectiveness and adapt strategies based on insights and data.

Digital Marketing

• Manage and grow our presence across Instagram, Facebook, and TikTok.
• Coordinate and execute email campaigns (newsletters, offers, product launches).
• Maintain and optimize the website and online ordering channels (e.g. Deliveroo).
• Launch and manage paid advertising campaigns on Meta and Google platforms.

Local & In-Store Marketing

• Design and deliver in-store campaigns (signage, seasonal displays, POS).
• Build partnerships with local businesses, schools, and community groups.
• Organize participation in local events, food markets, and festivals.
• Oversee print materials including packaging, flyers, and signage.

Brand & Content

• Maintain consistent visual and brand messaging across all platforms.
• Develop original, engaging content such as behind-the-scenes stories and product spotlights.
• Coordinate with external creatives including designers, photographers, and videographers.

About You

• 5+ years of marketing experience, ideally in food, hospitality, or small business settings.
• Confident in both digital and offline marketing approaches.
• Deep understanding of local and community-based marketing.
• Proficient in content creation, copywriting, and social media strategy.
• Self-motivated and comfortable working independently.
• Experienced with platforms such as Meta Ads Manager, Google Ads, and Google Analytics.