Founding Sales Leader, EMEA

Triwill Group; Greater London; Hybrid; GBP 180,000 - 280,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Paid parental leave

Fertility and family-building stipend

401(k)

Job summary

Baseten is seeking a Founding Sales Leader in London to build the EMEA business from the ground up. You will lead deals directly while making your first hires, with a mandate to scale the EMEA team to 20+ people this year.

You’ll own the region, selling to engineering and infrastructure buyers, and collaborate closely with a US-based org across Sales, Marketing, RevOps, Solutions, and Recruiting.

Qualifications

• Proven track record hiring leaders and building multi-team sales orgs.
• Experience selling to engineering and infrastructure buyers.
• Ability to operate in fast-moving, ambiguous environments.
• Fluency in EMEA markets and enterprise buying processes.

Responsibilities

• Own EMEA: all segments and markets from startup to enterprise.
• Recruit, hire, and onboard 20+ people this year.
• Build pipeline, close deals yourself while the team scales.
• Establish London footprint and regional playbook for enterprise buying in EMEA.
• Adapt AMER motions to how technical buyers in EMEA evaluate and purchase infrastructure.
• Partner with a US-based org across Sales, Marketing, Revenue Operations, Solutions, and Recruiting.
• Set the bar for execution, forecasting rigor, and speed as the region scales.

Skills

Sales Leadership

Team Building

Recruiting

Enterprise Selling

Technical Sales

Market Localization

Pipeline Development

Deal Closing

EMEA Market Knowledge

Managerial

Collaboration

Problem-Solving

Job description

# Founding Sales Leader, EMEAOn-siteLondonAll jobsOn-site jobsSales Jobs## SkillsSales LeadershipTeam BuildingRecruitingEnterprise SellingTechnical SalesMarket LocalizationPipeline DevelopmentDeal ClosingEMEA Market KnowledgeManagerialCollaborationProblem-Solving## DescriptionABOUT BASETENBaseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.THE ROLEWe’re hiring a Founding Sales Leader in EMEA to build our business in the region from the ground up. We already have EMEA customers and real demand — today it’s served from the US. You’ll be our first person on the ground in London, and your job is to localize that business and turn it into a region.This is a founding-leader role, not inheriting a machine. You’ll be in deals directly while making your first hires, with a mandate to scale the EMEA team to 20+ people this year across front-line leaders and sellers.The right person for this role is a player-coach who has managed managers, sold to technical buyers, and hired quickly — and who wants to run a region before a bigger company would hand them one. If you’re energized by ambiguity, an unformed market, and building with what’s in front of you, this is one of the most consequential GTM roles at Baseten.RESPONSIBILITIES- Own EMEA: all segments, all markets, top to bottom.- Build the team. Recruit, hire, and onboard 20+ people this year, including the front-line leaders who will run it with you.- Carry the number. Build pipeline, run deals, and close business yourself while the team is coming together.- Establish our presence in the region — the London footprint, our reputation with EMEA buyers, and the local playbook for how enterprise buying works here.- Adapt the motion. Take what works in AMER and tune it to how technical buyers in EMEA actually evaluate and purchase infrastructure.- Partner closely with a US-based org across Sales, Marketing, Revenue Operations, Solutions, and Recruiting, with significant US timezone overlap.- Set the bar for execution, forecasting rigor, and speed as the region scales.REQUIREMENTS- A proven hiring track record. You’ve built teams quickly and hired leaders, not just ICs, and you can point to the people you’ve developed.- Second-line leadership experience. You’ve managed managers and owned a multi-team org.- Enterprise selling experience against a technical line of business. You can hold your own with engineering and infrastructure buyers and want to go deeper on inference.- Scrappiness. You’re comfortable being the only Baseten person in the region on day one — building pipeline, closing deals, and recruiting at the same time, without the bells and whistles.- EMEA fluency. You know the regional markets and how enterprise buying differs from the US.- Comfort in a fast-moving, high-intensity environment. Here, that means you Slack faster than you talk.- A builder’s mentality. You own problems and their solutions, and you’re at your best in high-change, unstructured environments. BENEFITS- Competitive compensation, including meaningful equity- (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents- Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)- Paid parental leave- Fertility and family-building stipend through Carrot- Company-facilitated 401(k)- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).