Founding Sales Leader, EMEA

Baseten; Greater London; On-site; GBP 160,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation, including ab

(U.S. only) 100% coverage of medical,\

Flexible PTO policy including Winter

Paid parental leave

Fertility and family-building stipend

(U.S. only) Company-facilitated 401(k)

Exposure to a variety of ML startups

Job summary

Baseten is seeking a Founding Sales Leader in EMEA to build the business in the region from the ground up. You’ll be the first on the ground in London, localizing the approach and turning it into a full region.

You’ll operate as a player-coach, directly closing deals while making initial hires and scaling the EMEA team to 20+ people this year across frontline leaders and sellers.

Qualifications

• A proven track record of building and growing teams quickly.
• Experience managing managers and multiple teams.
• Proven enterprise selling experience to technical buyers (engineering/infrastructure).
• Strong knowledge of EMEA markets and how enterprise buying differs from the US.

Responsibilities

• Own EMEA: all segments, all markets, top to bottom.
• Build and onboard 20+ regional leaders and sellers this year.
• Carry the number: build pipeline, run deals, close business.
• Establish presence in London, shape regional playbook for enterprise buying.
• Adapt the motion to fit how technical buyers in EMEA evaluate infrastructure.
• Partner with US-based teams across Sales, Marketing, Revenue Operations, Solutions, and Recruiting.
• Set high bars for execution, forecasting, and speed as the region scales.

Skills

Hiring leadership

Multi-team leadership

Enterprise selling

EMEA market knowledge

Ambiguity navigation

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We’re hiring a Founding Sales Leader in EMEA to build our business in the region from the ground up. We already have EMEA customers and real demand — today it’s served from the US. You’ll be our first person on the ground in London, and your job is to localize that business and turn it into a region.

This is a founding‑leader role, not inheriting a machine. You’ll be in deals directly while making your first hires, with a mandate to scale the EMEA team to 20+ people this year across front‑line leaders and sellers.

The right person for this role is a player‑coach who has managed managers, sold to technical buyers, and hired quickly — and who wants to run a region before a bigger company would hand them one. If you’re energized by ambiguity, an unformed market, and building with what’s in front of you, this is one of the most consequential GTM roles at Baseten.

RESPONSIBILITIES

• Own EMEA: all segments, all markets, top to bottom.

• Build the team. Recruit, hire, and onboard 20+ people this year, including the front‑line leaders who will run it with you.

• Carry the number. Build pipeline, run deals, and close business yourself while the team is coming together.

• Establish our presence in the region — the London footprint, our reputation with EMEA buyers, and the local playbook for how enterprise buying works here.

• Adapt the motion. Take what works in AMER and tune it to how technical buyers in EMEA actually evaluate and purchase infrastructure.

• Partner closely with a US-based org across Sales, Marketing, Revenue Operations, Solutions, and Recruiting, with significant US timezone overlap.

• Set the bar for execution, forecasting rigor, and speed as the region scales.

REQUIREMENTS

• A proven hiring track record. You’ve built teams quickly and hired leaders, not just ICs, and you can point to the people you’ve developed.

• Second‑line leadership experience. You’ve managed managers and owned a multi‑team org.

• Enterprise selling experience against a technical line of business. You can hold your own with engineering and infrastructure buyers and want to go deeper on inference.

• Scrappiness. You’re comfortable being the only Baseten person in the region on day one — building pipeline, closing deals, and recruiting at the same time, without the bells and whistles.

• EMEA fluency. You know the regional markets and how enterprise buying differs from the US.

• Comfort in a fast‑moving, high‑intensity environment. Here, that means you Slack faster than you talk.

• A builder’s mentality. You own problems and their solutions, and you’re at your best in high‑change, unstructured environments.

BENEFITS

• Competitive compensation, including meaningful equity

• (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents

• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)

• Paid parental leave

• Fertility and family‑building stipend through Carrot

• (U.S. only) Company‑facilitated 401(k)

• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).