Founding Performance Marketer (PPC)

Healthtech-1 Ltd; Stratford-upon-Avon; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Founding equity

London office on-site 4 days

4 days in-office per week

Job summary

Healthtech-1 Ltd in London is seeking a founding Performance Marketer to own our paid search strategy. You’ll lead Google Ads across global geographies, build an experimentation program, and work closely with engineers and founders to optimize the booking journey. This is a founding role with equity and a London-based, on-site setup.

4 days in the office, 1 day WFH. If you love data, optimization, and building from scratch in a mission-driven healthtech product, join us.

Qualifications

• 5–7 years hands-on PPC experience in-house
• Managed £500k+ ad spend with measurable outcomes
• Strong knowledge of bidding strategies and automated campaigns
• Plans across full user journey from impression to conversion
• Experience launching products or channels
• Curious and data-driven with AI in search
• Able to collaborate with engineers, marketers and founders

Responsibilities

• Own the entire Google Ads account end-to-end (Search, PMax, Demand Gen, AI Max)
• Define bidding strategy and budget allocation with a focus on CPC, CPA, and impression share
• Run a real experimentation programme covering bidding, audiences, ads, assets and landing pages
• Develop keyword and search term strategy including expansion, negatives and match types
• Test ads and assets, coordinating with the growth marketer on copy and creative
• Own the journey from impression to booked appointment, collaborating with engineers on landing pages and booking flow
• Implement privacy-safe measurement and attribution aligned with health-data standards
• Develop new paid channels: Microsoft Ads, remarketing, AI platforms

Skills

PPC management

High spend experience

Bidding strategy

User journey analytics

Startup experience

Data-driven decisions

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Analytics platforms

PostHog

SQL

Job description

We're unlocking access to the NHS, because healthcare is not truly free until it's truly accessible

The world's best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. Patient satisfaction is at an all time low, and the biggest reason cited is lack of access. So we're on a mission to fix it with technology that actually works.

We're building the front door of UK healthcare, creating a future where one billion NHS appointments are transparent and instantly bookable, and patients are guided to the right service first time using AI.

We're developing critical national infrastructure. Today, 26% of GP practices in England use our patient registration software, while one in five GP practices in London use Bookable Search to help new patients find and book appointments seamlessly.

Our latest product, Bookable Navigator, extends this vision by automatically booking appointments for existing patients.

We operate from within a working GP practice in East London. We're backed by Y Combinator, Innovate UK and the NHS Clinical Entrepreneur Programme, and were previously ranked the 8th fastest-growing startup in the UK and 33rd fastest-growing in Europe.

Our Principles

1. Care deeply
2. Work hard
3. Be your word
4. Trust in radical truth and transparency
5. Do your life's best work
6. Find the fun

Read more about our principles and our "why" in the Healthtech-1 Handbook.

Why this role matters

Finding and booking a GP is still one of the most frustrating experiences in UK healthcare. Bookable.health fixes that. Patients search, find a practice or pharmacy near them, register and book in minutes. Our first product is already used by 26% of GP practices in England, and Bookable is how we connect those practices directly with patients.

Paid search drives most of our patient traffic today. We run a seven-figure-a-year paid search account, and small gains compound fast: a 10% lift in conversion is worth hundreds of thousands of pounds a year to us. We're hiring a founding performance marketer to take paid search into an excellent patient acquisition engine, and then build out our next paid channels. This is a founding role, not a "BAU" or "maintenance" role.

What you'll own

• Our entire Google Ads account, end to end: Search, Performance Max, Demand Gen and AI Max campaigns across multiple geographies
• Bidding strategy and budget allocation, with a sharp eye on cost per click, cost per conversion and search impression share
• A real experimentation programme covering bidding, audiences, ads, assets and landing pages, not just nudging CPA targets
• Keyword and search term strategy: expansion, negatives, match types, and finding high-intent queries others miss
• Ad and asset testing, working with our growth marketer on copy and creative
• The full journey from impression to booked appointment. You'll work directly with our engineers and product team on landing pages, search results and the booking flow so that paid traffic actually converts
• Privacy-safe measurement: conversion tracking and attribution that meets health-data standards and ad platform healthcare policies
• New paid channels: Microsoft Ads, remarketing, and emerging AI search and assistant platforms

What we're looking for

• 5-7 years of hands-on PPC experience, ideally in-house at a product company rather than agency-side
• You've personally run accounts with £500k+ in spend and high click and conversion volume, and you can talk in detail about what you changed and what happened as a result
• You're fluent in bidding strategy, account structure and automated campaign types, and you know when not to trust them
• You think in full user journeys (impression, evaluation, intent, conversion, remarketing), not just traffic
• You've launched products or channels, cut budgets, or driven metrics under pressure. Startup or scale-up experience matters more to us than a long tenure at an established brand
• You're a constant learner. Search is changing fast with AI, and you have opinions on where it's going because you've tested things yourself
• You're comfortable working directly with engineers, marketers and founders, and you can make your case with data
• Experience in health or another regulated category (such as finance) is a strong advantage

Channels and tools

• Core: Google Ads (Search, PMax, Demand Gen, AI Max)
• Next: Microsoft Ads, remarketing, AI platforms
• Analytics: PostHog and platform reporting, with SQL a plus

What success looks like

• Paid search is fully in-house, and every pound has a clear owner and a clear rationale
• Cost per conversion and wasted spend are measurably down, and impression share is up in our priority areas
• A regular testing cadence is producing learnings that feed back into product and marketing
• You've built the case for our next paid channel, and launched its first campaigns
• Engineering and product treat you as the voice of paid traffic when they shape the booking journey

What's on offer

Salary:

£50-70k (DOE) + founding-level equity

Location:

London (Stratford), onsite 4 days. We're based inside a GP practice, so you can walk downstairs and see the real-world impact of your work.

A bit about us

We're all NHS staff. We're inside-outsiders. Trusted with one of the biggest datasets in the world.

Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.

4 days in the office and 1 day WFH (for most roles). We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues, Thurs and Fri. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success!

We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it.

We're highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we're very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together.

We're backed by industry leaders. We're on the DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23).

An opportunity for real upside

Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.

Every 8 weeks we take a day off to socialise as a team. In the past we've hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.

Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.

Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success!

Team takeaways every Monday night

Health and fitness budget of £60 per month - see more here

An additional 7 days of paid leave is available if you want to take time to learn how to meditate.

Tooling; You'll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you're on our Engineering teams you'll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.

We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.

We prioritise time outside of work to bond, once a year we'll holiday together! Destination chosen by popular vote. In 2025, we spent 8 days in a surf camp in France!

No private medical insurance, because we believe in the NHS and we are here to improve it!

Parental leave: Post passing probation it is: statutory - 6 weeks 90% pay then, SMP for 33 weeks; if you've been an employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; and if you have been here for 2 years: 18 weeks 100% pay then, SMP for 21 weeks. This will improve over time. We also include up to £9,000 of childcare contribution for primary caregivers to support a five-day return where possible.

Fertility leave. We understand how difficult a fertility journey can be. This is why we give an extra 5 days off per year if you or your partner are going through fertility treatment.

Pension - We operate a standard 3% employer contribution and employees auto-contribute 5% of their salary. We use Nest as our provider.

Local living benefit - A one-off benefit to support living closer to the office: £5,000 if you live within a 30-minute walk, or £2,500 within a 30-minute bike. It is optional, available immediately on signing, and not linked to performance or progression.

If you choose to work late in the office, you can expense dinner after 7pm and an Uber home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations.

And of course, an adventure of a lifetime!

Inclusive & Diverse by Design

We care about building a product that is loved and a culture that is rich in perspectives, experiences, and backgrounds.

Our team represents more than ten different cultures. We come together every lunch time for a home cooked meal, rotated among team members!

We want everyone in our team to know that they belong. We are purposeful about this and are proactively building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin - essentially every type of diversity. We don't just want people who fit in, we want them to fit together. We're active in continually improving the way we make this happen.