Founding Head of Brand & Content (£150k + Equity)

Jack & Jill; London; On-site; GBP 120,000 - 150,000; Full time

Job summary

A leading startup in AI is searching for a Head of Brand & Content to define its brand and fuel user acquisition. This role requires a creative storyteller with management experience who is eager to shape a meaningful product that connects with users on a deep level.

Benefits

Generous equity

Private health insurance

Uber home if working late

Dinner in the office

Fortnightly home clean

Brand new MacBook

Qualifications

• Extensive experience in brand management and creative/content production.
• Expert in user research and understanding diverse user profiles.
• Recent hands-on experience in managing paid social ad campaigns.

Responsibilities

• Define and expand the brand on a global scale.
• Fuel marketing strategies based on user insights.
• Collaborate closely with CMO and other leadership to achieve growth.

Skills

User Research

Brand Strategy

Storytelling

Content Production

Project Management

Job description

The Basics

• £120,000 - £150,000 salary plus generous equity
• Right for an expert with deep experience in user research, brand strategy, storytelling and content production in B2C or B2C2B brands
• 5 days/week in our central London office
• Open to full time or freelance with immediate start

5 Reasons This Role Is Remarkable

• This is the job for someone who wants to do the most creatively demanding, career-defining work of their life — not a tweak to a category, but reinvention of the recruitment industry
• This is a one-of-a-kind opportunity to shape a brand for a product that genuinely matters in people’s lives — helping them navigate big, identity-shaping career decisions
• You’ll bring to life agentic AI characters — a whole new story-telling format and user experience
• You will work on a well-funded AI startup with ravenous product-market fit, in a massive category, through rapid global expansion
• The founding team you will join have built some of the world’s fastest growing startups of all time

What You’ll Do

You’ll help define the brand in its earliest stages of life and then take it global.

You will fuel the B2C and B2B marketing machines with deep user insight and remarkable content across multiple markets and user segments as we expand. We are looking for intelligence, creativity and drive over experience.

Who Are We and What on Earth Are We Doing?

Our Team

We believe that AI enables small teams to achieve incredible things. Teams of 10s of people are building wonderful products, and huge businesses. We’re here to do the same.

To that aim, we’re building the most talent-dense team in Europe. We’ve got pretty impressive track records, but Jack & Jill will be the defining achievement of our careers.

• Matthew Wilson, CEO — 3x founder. Founder/co-CEO at HRTech Omnipresent, the fastest growing Entrepreneur First company of all time (0 → $600m valuation in 3 years)

• Saaras Mehan, CTO — Second-time Founder and {YC, EF, Cambridge, Microsoft Research}-alum. Grew Kular.ai (YC W22) from $0 → $3m ARR in one year

• Arya Tandon, Founders Associate — 3x start-up operator and ex-founder (raised £1.5m pre-seed). Ex-VC who ran Notion Capital's high-velocity pre-seed investing. Built a London-based community for future founders with 1k+ members

• Sam Coope, Founding Engineer — 4x founding Engineer at AI startups. Built the world’s first fully neural voice agent for customer service at PolyAI in 2018. 11 papers and 5 patents published in conversational AI

• Franky Athill, CMO — Serial startup/scaleup CMO. Multiple 0 → double digit ARR journeys (Fyxer AI, Trip, Mindful Chef, Finisterre, Patch Plants). Most recently founding CMO at Fyxer.ai — built growth engine from 0 → $10m ARR in 10 months

• ...You???

What Are We Doing?

Imagine a world where every person is in their optimal job — doing their best work, fulfilled and impactful — and every company has the optimal people working for them.

We’re a long, long way from that today.

It’s ridiculous that processes so fundamental to our lives and companies are this terrible.

It isn't a problem that can be solved by adding AI to existing workflows. We need to think from first principles about what’s possible with today and tomorrow’s technologies.

Meet Jack & Jill

Jack is an AI that gets to know you deeply — what you’re great at and what you want out of your career. He finds the best-fit public job listings, supports with applications, interview prep, and moral support.

Jill is Jack’s partner — an AI that spends time with hiring managers and talent teams to understand roles and who will thrive. Together, they’re like headhunters with 1000× the reach.

Jack & Jill don’t just disrupt recruiting software — they replace the recruitment services market (e.g. agency recruiters).

We’re Moving at Breakneck Speed

We’re just over 3 months old:

• Two remarkable products
• Thousands of users
• Paying customers
• A spectacular early team

The technology is ready and 10x better than the status quo.

You’ll join during the phase of explosive product-market fit — when the brand is still being written, not just executed.

Who Are We Looking For?

As Head of Brand & Content you will bring Jack and Jill alive and provide the fuel to go in our user acquisition machine:

• Ads
• Website design
• Explainer films
• User and customer success stories

This role is right for a highly organised and creative storyteller with management experience, who is ready to step up into a challenging, entrepreneurial and rewarding leadership position in a rocket ship startup.

We’re looking for a builder, not a brand guardian. You’ll stretch the edges of what’s possible in AI, design, and content creation — then put it in front of millions.

You’ll work alongside the CMO, Head of Growth Marketing, Head of Design, and Growth Engineers to turn early product-market fit into explosive, world-changing scale. You’ll build and lead a small, incredibly high quality team from the ground up, starting with agency support.

Our Operating Approach:

• Mindset:First-principles thinking, extreme ownership, intellectual honesty.
• Method:You diagnose problems, build v1 solutions manually, then automate and scale.

What does our ideal hire look like?

• Must live in London
• Extensive experience in brand management, creative / content production, with a proven track record of driving growth in a B2C or B2C2B startup or scale-up
• A wonderful project manager of creative teams
• Insightful user research expert and product marketer, with experience getting close to a large number of different types of people around the world, understanding their pain points and how to position products/brands
• Recent hands-on experience managing a high volume paid social ad machine
• You’ve worked at an early stage company that has seen rapid growth (<100 people)

You’ll be a great fit if:

You're a high-agency, 'full-stack' problem solver.You have the raw intelligence to get to the core of any problem, fast. You can flex seamlessly from high-level strategy to rolling up your sleeves and executing leveraging AI, a spreadsheet, or just sheer grit. You don't need a playbook; you find a way to get it done.

You're an ambitious overachiever.You have a history of holding yourself to an exceptionally high bar and excelling, whether academically, professionally, or personally. You are driven by a desire to be part of an elite team doing career-defining work.

You are a low-ego team player and a great communicator.We believe a small team of A-players is exponentially more than the sum of its parts. You communicate with clarity, and you understand that we only win together. You make the people around you better.

This role isn't for you if:

️ You want a predictable 9-to-5.We are building an extremely ambitious company at lightspeed. The work is intense and demanding. While we value your life outside of work, we are a team that does what it takes to win, and that often means working long and hard.

You need a highly-structured environment.We are in the ambiguous, chaotic, and thrilling phase of 0-to-1. You will be creating the structure, not operating within it. If you need a manager to tell you what to do, this is not the right place for you.

You want to build a large team or think some work is "beneath you."There is no room for ego. We all do the unglamorous work required to succeed.

You want to work at home/remotely: We are set on building the company on a foundation of an office based culture. We are a very early stage company and think that we’ll build the best company at the fastest pace we can whilst also having a lot of fun by physically working together 5 days a week. On a case by case basis (e.g. leaving early for a holiday, staying home for a builder, working remote for a few days to visit family, etc. etc.) we’re very reasonable and flexible. We respect that this is not for everyone.

And there’s also the perks….

We’re building a high-performance environment. You’ll work hard, and we want to clear your plate to make sure that you have everything you need to be able to perform at your very best!

£120,000 - £150,000

Generous equity

Private health insurance

An Uber home if you’re working late

Dinner in the office

Fortnightly home clean

Brand new MacBook

How do I join the journey?

1. Applyby speaking to Jack, telling him why you’re interested.
2. Intro Callwith Franky – a 30-min chat about your ambitions and to learn more about our biggest challenges.
3. Work Trial– a paid working session with our founding team. We'll give you a real, complex problem we're facing today and work alongside you to solve it.
4. Offerwill be made and you’ll join us on the journey.